Director of Product and Solutions Marketing, Campus and Branch
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Assistant Policy Research, Duke Margolis Institute Hybrid (Washington DC or Durham NC)
Durham, North Carolina, United States · Hybrid
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$144k–$348k/yr
Full-time
bachelor degree, postgraduate degree
Health & Wellbeing, Personal & Professional Development, Inclusion Programs
Posted 12d ago
~40 hrs/week
Responsibilities
Lead marketing efforts for the Wi-Fi and Wired Networking portfolio by developing messaging, go-to-market strategies, and sales enablement tools. Collaborate with cross-functional teams to drive market awareness, customer adoption, and revenue growth.
Requirements
Requires a Bachelor's degree in Engineering or Computer Science with 15+ years of total experience, including 10+ years in leadership roles. Must possess extensive technical expertise in enterprise networking, specifically within Wi-Fi and wired domains.
Full job description
Director of Product and Solutions Marketing, Campus and BranchThis role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
We are seeking a strategic and results-oriented Director of Product & Solutions Marketing to lead marketing efforts for our Wi‑Fi and Wired Networking portfolio. This role will be responsible for developing messaging, go-to-market strategies, sales enablement, and customer advocacy programs that drive market awareness, customer adoption, and revenue growth. The Director will work closely with product management, sales, field marketing, demand generation, and customer success teams to bring innovative networking solutions to market and strengthen the company's leadership position in enterprise networking.
Responsibilities
Product & Solutions Marketing Strategy
Develop and execute product and solutions marketing plans for the Wi‑Fi and Wired Networking portfolio, aligned with business objectives and growth priorities.
Partner with product management and sales leadership to identify market opportunities, customer needs, and competitive differentiation.
Contribute market insights and customer feedback to influence product strategy and roadmap discussions.
Positioning and Messaging
Create compelling product and solution messaging that clearly articulates customer value, business outcomes, and technical differentiation.
Develop persona-based narratives and content for key audiences, including IT leaders, network operators, and business decision makers.
Support thought leadership initiatives through blogs, webinars, presentations, and industry engagements.
Go-to-Market Execution
Lead go-to-market planning and execution for new product launches, feature releases, and solution campaigns.
Collaborate with demand generation, field marketing, and digital marketing teams to create integrated campaigns that drive awareness and pipeline growth.
Monitor launch performance and recommend adjustments to improve results.
Sales Enablement
Develop sales enablement content, including presentations, battlecards, competitive positioning, customer presentations, demos, and training materials.
Equip sales and channel teams with the tools and messaging needed to communicate customer value effectively.
Support key sales opportunities through customer presentations, workshops, and strategic engagements.
Customer Advocacy and Market Insights
Build relationships with customers to understand deployment experiences, business challenges, and success outcomes.
Create customer success stories, case studies, and testimonials that demonstrate measurable business value.
Track competitive trends and market developments to ensure positioning remains relevant and differentiated.
Cross-Functional Leadership
Collaborate across product management, engineering, sales, partner teams, customer success, analyst relations, and marketing organizations to align execution and drive business outcomes.
Influence stakeholders across the organization through strong communication, data-driven insights, and customer-centric storytelling.
Qualifications
Bachelor's degree in Engineering, Computer Science, or a related field; MBA preferred.
15+ years of total experience, with 10+ years of progressive leadership experience in product marketing, solutions marketing, or product management.
Must have extensive technical expertise in Wi-Fi and wired domains of enterprise networking.
Strong understanding of enterprise networking technologies, including Wi‑Fi, switching, network management, security, and cloud-managed networking.
Ability to translate complex technical capabilities into clear customer benefits and business outcomes.
Strong presentation, communication, and storytelling skills with experience engaging customers, partners, and sales teams.
Proven ability to collaborate effectively across multiple functions and influence without direct authority.
Experience supporting product launches and driving adoption in competitive technology markets.
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
#unitedstates#executive, #networking
Job:
Marketing
Job Level:
Director
The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 163,000 - 326,000 in Massachusetts // 163,000 - 347,500 in California // 143,500 - 347,500 in North Carolina & Texas The listed salary range reflects base salary. Variable incentives may also be offered.
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
Recruitment Fraud Alert
We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.
All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.
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