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$200k–$240k/yr
Full-time
Unlimited vacation, Health Insurance, Dental Insurance, Vision Insurance, Wellhub Memberships, 401k plan with company match
Posted 5d ago
~40 hrs/week
Responsibilities
Build and lead the market research function from the ground up, establishing the strategy, processes, and standards for consumer insights. Partner with cross-functional leaders to execute research initiatives that inform marketing, product, and commercial decision-making.
Requirements
Requires significant experience leading market research in high-growth technology or consumer businesses with a track record of building research functions from scratch. Candidates must possess deep expertise in both qualitative and quantitative methodologies and the ability to influence strategic business decisions.
Full job description
About Fora
Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
About The Role
Fora is hiring a Director of Consumer Insights to build our market intelligence and consumer research function from the ground up. This is a highly strategic role responsible for helping to create the processes, infrastructure, and systems that enable better decision-making across the company. Reporting into the Marketing organization, you will establish how research is planned, executed, shared, and applied across both marketing, product, and commercial initiatives.
As our first dedicated market research leader, this role will define the operating model for research at Fora while partnering closely with leaders across Product, Marketing, Business Development, Analytics, and executive leadership. The Director of Market Research will help answer our biggest business questions through a thoughtful mix of qualitative and quantitative research, ensuring customer insights are accessible, actionable, and embedded in how we build and grow.
This is a unique opportunity to shape a foundational capability at a company entering its next stage of growth.
Key Responsibilities
Build and lead Fora's market research function, establishing the strategy, processes, and standards that enable high quality consumer and market insights across the organization.
Develop and own the research intake, prioritization, execution, and communication framework, ensuring research efforts align with company priorities and are consistently actionable.
Lead research initiatives across the company, including consumer segmentation, brand and product positioning, brand tracking, competitive intelligence, creative testing, and other strategic studies.
Design and execute rigorous qualitative and quantitative research programs, leveraging the appropriate methodologies to answer critical business questions.
Create and maintain a centralized, searchable repository for research findings, making insights easily accessible and useful across the organization.
Partner closely with Product, Marketing, Business Development, Analytics, and executive stakeholders to develop a cross functional research roadmap and influence strategic decision making.
Establish best practices for research design, including discussion guides, surveys, methodology selection, vendor management, and quality standards.
Evaluate, select, and manage external research partners to ensure efficient execution and strong return on investment.
Partner with internal data teams to combine market research with behavioral and operational data, creating a more complete understanding of customers and the business.
Continuously improve research operations by identifying opportunities to leverage AI and scalable tooling that reduce manual work while improving research quality and speed.
While this is an IC role today, we expect that this person will grow and manage a team in-line with Fora’s needs.
Requirements
10+ years of experience leading market research and consumer insights initiatives in high growth technology or consumer businesses
Demonstrated success building research functions, processes, or infrastructure from the ground up
Deep expertise across qualitative and quantitative research methodologies, including study design, execution, analysis, and synthesis
Experience translating research into clear strategic recommendations that influence business decisions and product direction
Strong analytical, strategic thinking, and problem solving skills with the ability to balance multiple priorities in a fast paced environment
Experience partnering effectively across Product, Marketing, Analytics, and executive stakeholders while influencing without direct authority
Track record managing external research agencies and vendors while maintaining high quality standards and efficient use of budget
Excellent communication and presentation skills with the ability to make complex findings clear and actionable
Authorization to work in the United States
Strongly Preferred
Experience working across both Brand and Product research within the same organization
Experience scaling research practices in a rapidly growing company, ideally across multiple stages of growth
Experience partnering with both large and small cross-functional organizations while thriving in an environment where processes are still being built
Travel industry experience is welcome but not required
Compensation
Compensation for this role varies based on experience, with an indicative range of $200K–$240K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Powering the next generation of travel entrepreneurs
Industry
Technology, Information and Internet
Company size
201-500 employees
Founded
2021
Headquarters
New York, NY
LinkedIn followers
80,929
Total funding
$139M
Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our AI-enabled platform provides advisors with the technology, training, and community to build real businesses and deliver trips no algorithm alone could match.
More than 15,000 travel advisors have built businesses on Fora’s platform, 97% of whom are new to booking travel. Together, they have booked more than $2.5 billion in travel across 180+ countries.
Join the community: https://www.foratravel.com/join
Find our HQ jobs here: https://www.foratravel.com/careers
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