Greenwood Village, Colorado, United States · On-site
Senior
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Skills: Paid Media Strategy, Budget Allocation, Agency Management, Search Engine Marketing, Paid Social
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Greenwood Village, Colorado, United States · On-site
Senior
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Grants and Campaigns Manager [Grant Writing, Grant Management, Fundraising, Nonprofit Development, Donor Relations]
Colorado Springs, Colorado, United States · On-site
$58k–$63k/yr
Mid level
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Colorado Springs, Colorado, United States · On-site
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Senior Technical Program Manager I, Machine Learning, Google Cloud Platforms
Boulder, Colorado, United States · On-site
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Colorado Springs, Colorado, United States · On-site
Mid level
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Full-time
Posted 23d ago
~40 hrs/week
Responsibilities
The Senior Manager owns the paid channel strategy and budget allocation across search, social, display, and video to drive direct B2C growth. This includes managing agency relationships, directing bid strategies, and reporting on key performance metrics like CPA and ROAS.
Requirements
Candidates need 5+ years of experience managing paid media budgets and agency partners. Proficiency in audience segmentation, multi-touch attribution, and scaling direct-to-consumer acquisition channels is required.
Full job description
POSITION SUMMARY
The Sr. Manager, Paid Acquisition owns paid channel strategy and budget allocation across search, paid social, display, video, and connected TV. This role is a core driver of Ship&Play's Direct B2C growth engine — building the acquisition machine that lets customers find and book with Ship&Play brands without a partner in the middle. The Sr. Manager sets bid strategy, audience segmentation, and testing priorities, and manages the day-to-day relationship with Ship&Play's paid media agency partner(s).
KEY RESPONSIBILITIES
Own paid channel strategy and full budget allocation across search, paid social, programmatic, video, and CTV in partnership with VP of Growth Marketing.
Manage the paid media agency relationship, including evaluating channel specialization or consolidation as the program scales.
Direct bid strategy, audience segmentation, and creative testing roadmaps in partnership with the agency.
Report on CPA, ROAS, and paid channel contribution to revenue targets across the brand portfolio.
Partner with Brand & Creative to brief and source paid creative assets that convert.
Partner with Analytics, MarTech & AI Enablement on attribution modeling, audience data, and testing infrastructure.
Support cross-sell acquisition strategy across ShipSticks, ShipCamps, and ShipSkis audiences in partnership with Lifecycle.
Evaluate and pilot new paid channels and formats as the direct-to-consumer engine matures.
Forecast and manage paid media spend within the marketing budget's acquisition allocation.
DOMAIN EXPERTISE & QUALIFICATIONS
5+ years managing paid media budgets across search, social, and display/video, ideally including agency management.
Strong command of bid strategy, audience segmentation, media mix modeling, and multi-touch attribution concepts.
Comfortable managing a P&L-adjacent budget and defending ROI to leadership.
Experience scaling a direct-to-consumer acquisition channel is a strong plus.
Providing a hassle-free travel experience for golfers around the globe.
Named 'Best Golf Club Shipper' by Golf Digest.
Industry
Travel Arrangements
Company size
51-200 employees
Founded
2011
Headquarters
Palm Beach Gardens, Florida
LinkedIn followers
4,815
Ship Sticks™ is a simple solution for shipping golf clubs for travelers who want to take on courses around the world without the hassle of lugging their clubs through the airport.
Founded in 2011, Ship Sticks aims to grow the game by opening up the golf travel experience in a cost-effective, easy-to-use way. The company’s partnerships with major delivery carriers including UPS, FedEx and DHL, as well as premier golf resorts, keep costs down while sending golf clubs quickly and safely. Once a traveler schedules a shipment online, Ship Sticks picks up the golf clubs, provides complimentary insurance, and guarantees on-time delivery at hotels and golf destinations worldwide.
Headquartered in West Palm Beach, Florida, Ship Sticks operates seven days a week providing customer service. The company has direct partnerships with thousands of courses worldwide, including 80 percent of Golfweek’s Top 400 Golf Courses, Country Clubs, and Resorts. Profiled in Forbes, Golf Digest, CNBC and more.
Offices: 11400 N Jog Rd, Suite 300, Palm Beach Gardens, Florida 33418, US
Golf Club ShippingGolf TravelLuggage ShippingGolf Resorts and DestinationsHassle-Free TravelWorld's Largest Golf Bag Shipping CompanySimplify The Way You TravelReliable Shipping ServicesLogisticsand golf bag shipping
How much do Management & Leadership jobs in Colorado pay?
Based on 6549 listings with disclosed salaries, most management & leadership jobs in Colorado pay between $70k–$173k per year. Individual offers vary with seniority, company size, and specialization.
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