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Full-time
bachelor degree
Posted 13d ago
~40 hrs/week
Responsibilities
Manage and grow a portfolio of clinical accounts using a hybrid model of in-person visits and remote engagement. Educate providers on diagnostic testing and act as a liaison between clients and internal operations to drive revenue and retention.
Requirements
Requires a bachelor's degree and at least three years of experience in outside sales or account management. Candidates must possess strong communication skills and a valid driver's license for territory travel.
Full job description
Company Overview
Genova Diagnostics is a specialty clinical laboratory focused on advanced diagnostic testing that supports personalized and functional medicine approaches. We provide a broad menu of testing and educational resources that help clinicians evaluate gastrointestinal, nutritional, metabolic, endocrine, and immunologic function in patients with chronic and complex health concerns. Genova combines clinically relevant testing, consultative support, and provider education to help practices improve patient care and expand use of data-driven diagnostic solutions.
Position Summary
The Clinical Account Executive is responsible for retaining, supporting, and growing an assigned book of business through a hybrid engagement model that combines in-person field activity with remote account management. This role focuses on strengthening existing relationships, increasing test utilization, and expanding adoption of Genova solutions within current accounts through consistent service, education, and consultative account development. Engagement strategy will vary based on account size, strategic value, growth potential, and client needs, with larger or high-opportunity accounts receiving more in-person coverage and smaller or stable accounts managed efficiently through virtual touch points.
Essential Duties and Responsibilities
Manage and grow an assigned portfolio of accounts through a balanced mix of on-site visits, video meetings, phone outreach, and email follow-up tailored to account needs.
Educate providers and staff on Genova Diagnostics testing, clinical applications, specimen requirements, ordering workflows, and available support resources.
Upsell existing accounts by expanding use of the broader Genova menu, increasing frequency of ordering, and identifying additional providers, programs, or patient segments within each practice that would benefit from Genova solutions.
Build and maintain strong relationships with key stakeholders, including physicians, advanced practice providers, nutritionists, health coaches, office managers, and front-desk or laboratory staff.
Act as the primary liaison between clients and internal teams, including customer service, operations, billing, and medical education, to resolve issues quickly and effectively.
Deliver onboarding and training for new accounts, new providers, and new staff using both in-person and remote formats.
Conduct regular business reviews with priority accounts to assess utilization trends, identify barriers, and recommend actions to improve retention and organic growth.
Segment accounts by size, opportunity, and service needs, then execute an engagement cadence that aligns resources to the highest-value opportunities.
Provide relevant educational materials, webinar invitations, interpretation resources, and product updates that support account development and deeper clinical adoption.
Maintain accurate CRM activity, account plans, pipeline visibility, and follow-up actions for all assigned accounts.
Meet or exceed retention, revenue, utilization, and upsell goals on a monthly, quarterly, and annual basis.
Represent Genova Diagnostics professionally at local meetings, educational programs, conferences, and other customer-facing events as needed.
Success Profile
The successful candidate will protect the base business while expanding account value over time. Success in this role requires strong relationship management, disciplined follow-through, consultative selling skills, and the ability to flex seamlessly between face-to-face and virtual engagement models. The ideal candidate can identify account-specific growth opportunities, tailor education to the clinical focus of the practice, and convert service interactions into long-term loyalty and incremental revenue growth.
Required Qualifications
Bachelor’s degree in business, life sciences, healthcare, or a related field.
Three or more years of outside sales, territory management, or account management experience.
Demonstrated success managing and growing a book of business with measurable retention and upsell performance.
Strong written and verbal communication skills, including virtual presentation and remote relationship-building capabilities.
Excellent organizational, planning, and time management skills.
Proficiency in Microsoft Office, Excel, CRM systems, and virtual meeting platforms.
Valid driver’s license and the ability to travel within the territory as needed.
Preferred Qualifications
Experience in clinical diagnostics, laboratory services, medical devices, pharmaceuticals, or healthcare services.
Familiarity with functional medicine, integrative medicine, specialty diagnostics, or wellness-oriented provider practices.
Experience supporting customers through both field-based and remote selling or account management models.
Ability to interpret utilization trends and translate account data into practical growth plans.
Work Model and Territory Approach
This is a hybrid commercial role that combines field-based and remote account coverage. Strategic, larger, or high-growth accounts should receive regular in-person visits supported by virtual follow-up, while smaller, geographically distant, or maintenance accounts may be managed primarily through scheduled remote interactions. Territory planning should prioritize customer need, revenue opportunity, growth potential, and service complexity to ensure efficient use of time and strong account coverage.
Core Performance Expectations
Retain and grow assigned revenue across the current book of business.
Increase utilization of priority tests, panels, and solutions across existing accounts.
Expand wallet share by introducing additional Genova offerings into current practices.
Maintain high customer satisfaction through responsive service and proactive communication.
Execute a disciplined account-contact strategy that balances in-person and remote activity for maximum efficiency and impact.
Key Competencies
Account retention and organic growth
Consultative selling and solution positioning
Hybrid territory management
Customer service and issue resolution
Clinical and operational education
Relationship building across multiple stakeholders
Data-driven planning and prioritization
Communication, responsiveness, and follow-through
Physical Demands
While performing the duties of this role, the employee is regularly required to sit, operate a motor vehicle for travel to customers, prospects, and teammates, use hands to handle materials, reach with hands and arms, and communicate effectively. The employee is occasionally required to stand and walk and must occasionally lift or move up to 10 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
Work Environment
The work environment characteristics of this role are representative of those encountered while performing the essential functions of the job, and reasonable accommodations may be made to enable individuals with disabilities to perform those functions.
Equal Opportunity Statement
Genova Diagnostics is committed to building an inclusive workplace and providing equal employment opportunities based on qualifications, performance, and business needs.
Headquartered in Asheville, N.C., Genova Diagnostics is a global specialty clinical laboratory, pioneering a systems approach that supports healthcare providers in the personalized treatment and prevention of chronic disease.
Chronic diseases are often complex and Genova's system-based testing helps physicians develop targeted treatments for their patients. Easy-to-read color graphic reports synthesize test results into actionable information and facilitate physician-patient communication. The internationally renowned lab is committed to the highest standards and has a team of medical experts who provide consultation to healthcare professionals, as well as a robust array of educational resources, ensuring that physicians order the right tests for their patients.
Genova Diagnostics…
- is a fully accredited medical laboratory, certified in the areas of clinical chemistry, bacteriology, mycology, parasitology, virology, microbiology, non-syphilis serology, general immunology, hematology, toxicology, as well as molecular genetics by six separate health agencies including the Centers for Medicare & Medicaid Services which oversees clinical labs in the United States under the federal Clinical Laboratory Improvement Amendment (CLIA).
- offers more than 125 specialized diagnostic assessments, covering a wide range of physiological areas including digestive, immunology, metabolic function and endocrinology.
Offices: 63 Zillicoa Street, Asheville, NC 28801, US · 46-50 Coombe Road, New Malden, England, GB · 852 S Military Trail, Deerfield Beach, Florida 33442, US
Personalized HealthGut Health TestingNutritional Health TestingHormone Health TestingSpeciality Lab TestingImmune Health TestingFunctional HealthLaboratoryLongevity and Preventative Healthand Optimized Fitness
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