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$45k–$100k/yr
Full-time
Competitive benefits package
Posted 7d ago
~40 hrs/week
Responsibilities
The Senior Media Manager will oversee cross-channel media activation, including strategy, trafficking, and day-to-day management of Programmatic, Paid Social, and Paid Search campaigns. They are responsible for analyzing performance data, providing client reports, and guiding junior team members to ensure campaign success.
Requirements
Candidates should have 3-5 years of experience in a cross-channel paid media activation role within a digital or media agency. Proficiency in platforms such as DSPs, Meta Ads, and Google Ads, along with strong analytical skills and familiarity with web analytics tools, is required.
Full job description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we are looking for:
The Senior Media Manager will be responsible for cross channel media activation and day to day management across Programmatic, Paid Social, and Paid Search, as well as maintaining and analyzing campaign performance data. This role will be responsible for assisting and ensuring timely and accurate campaign delivery across the team.
What you’ll do:
Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
Work collaboratively with our Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met
Presents recommendations to managers, clients and prospects
Actively manages optimizations to assure client success
Assists in the management of tagging and tracking URLs
Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others
Who you are:
Excellent interpersonal skills, including strong written and verbal communication skills
Ability to handle multiple assignments with effective resolution of conflicting priorities
Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
Quantitative analytical skills and aptitude. You’re comfortable working with large data sets and managing campaigns across a large number of accounts
What you’ll need:
Around 3-5 years in a cross channel paid media activation role, digital or media agency experience required
Strong understanding of Programmatic, Paid Social and Paid Search
Hands-on experience in platforms such as: Programamtic DSPs (Amazon,DV360, TradeDesk, or similar), Paid Social Ads Managers (Meta, Tiktok, Linkedin)
Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
Familiarity with conversion tracking methodologies
Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$45,000—$100,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
Offices: 3 WTC 175 Greenwich Street, New York, New York, US · Kansas City, Missouri, US · London, GB · Sao Paulo, BR · Singapore, SG
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