JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an …
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$75k–$95k/yr
Full-time
bachelor degree, postgraduate degree
Medical insurance, Dental insurance, Vision insurance, Disability insurance, Life insurance, Accident insurance
Posted 2d ago
~40 hrs/week
Responsibilities
The Brand Manager is responsible for leading portfolio management, product development, and integrated marketing strategies for Action Play and Collectibles. They will oversee consumer targeting, packaging development, and collaborate with the sales team to achieve commercial objectives.
Requirements
Candidates must have 3-5 years of experience in consumer products marketing, preferably within the toy or sporting goods industry. A bachelor's degree in marketing or a related field is required, with a master's degree preferred.
Full job description
JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Brand Manager, Action Play and Collectibles for our headquarters in Santa Monica, CA. The ideal candidate is responsible for leading portfolio management, product development, integrated marketing strategy, advertising/promotional recommendations, global line plan development, and profitability for both internal IP and external licensed brands.
Responsibilities include:
Developing the product and marketing strategy for new and existing products across the Action Play and Collectibles categories.
Overseeing the implementation of the product strategy - including consumer targeting, product and packaging development, and setting and achieving cost targets.
Developing and delivering marketing and communications strategies for the organization.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Undertake continuous analysis of competitive environment and consumer trends.
Skills & Experience required:
3-5 years of experience within a consumer products marketing organization, preferably with products targeted to kids
BA in marketing or related field required, MA preferred
Resourceful; able to self-start and get things accomplished with minimal oversight
Work effectively within a team environment
Ability to work in a fast-paced environment and prioritize workload
Highly organized and able to multitask
Excellent written and oral communication skills
Have a positive “can do” attitude
Proven track record of success in marketing roles
Ideally, have experience in the toy or sporting goods industry or working in an industry that markets to retailers such as Target, Wal-Mart, and Amazon
Our Benefits:
Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
Savings: 401K matching, pre-tax spending accounts, and employee discount programs
Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $75,000-$95,000.
Company Overview
A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.
Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.
Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.
Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!
Jakks Pacific, Inc is an Equal Opportunity Employer.
No Recruiters Please. No Relocation assistance is associated with this position.
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