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JAKKS Pacific logoJAKKS Pacific

Associate Brand Manager

Santa Monica, California, United States · On-site

$85k–$90k/yr

Mid level$145M raised

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an …

Skills: Brand Management, Product Development, Market Research, Competitive Analysis, Retail Distribution Strategy

JAKKS Pacific logo

Associate Brand Manager

JAKKS Pacific

Santa Monica, California, United States • On-site

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Mid level

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  • $85k–$90k/yr
  • Full-time
  • bachelor degree
  • Medical Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life & Accident Insurance, Employee Assistance Program
  • Posted 1d ago
  • ~40 hrs/week

Responsibilities

Assist the Director of Marketing in developing licensed toy products and executing comprehensive marketing plans for the Disney Division. Manage cross-functional relationships and oversee product definition, market research, and the creation of promotional materials.

Requirements

Requires a bachelor's degree or equivalent experience and 2-3 years of professional working experience. Preference is given to candidates with marketing experience in kid-targeted categories or consumer packaged goods.

Full job description

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Associate Brand Manager in the Disney Division for our headquarters in Santa Monica, CA. The ideal candidate is responsible for assisting the Director of Marketing in developing licensed toy product as well as creating and executing marketing plans.

Responsibilities include:

Brand Management inclusive of Product Development Oversight & Strategy

  • Facilitate relationships with cross-functional internal teams (Costing, Design, Planning, Sales, HK) as well as our licensor, Disney, to develop and market compelling product lines
  • Provide category and product-specific market research (including competitive analysis and market overviews) to improve business results and identify new business opportunities
  • Contribute to the planning and management of the U.S. retail distribution strategy in conjunction with key stakeholders
  • Manage internal product definition and item set up process, which serves as basis for bringing product lines to market; update systems on an ongoing basis for specific customer needs and as items dynamically change during the development process
  • Take ownership of the business by managing tools such as line lists and product decks for both internal use and ongoing communication with licensor, Disney
  • Work with manager to determine and implement packaging strategy, communication and ecommerce sales optimization
  • Interface and provide key information to licensor on an ongoing basis to keep a positive communication flow between teams

Brand Management inclusive of Marketing & Sales responsibilities 

  • Support brand lead on the development and implementation of brand marketing strategies. 
  • Assist in creation of marketing support materials including TVCs/Digital Ads, Social Media Posts, eCommerce copy/images/videos. Assist in management of and execution of daily marketing initiatives/strategies, including all facets of advertising, promotions, PR and events for product lines 
  • Assist with licensor relationships to maintain effective communications, gain approvals of marketing materials and maximize co-marketing opportunities 
  • Present new product lines and marketing plans to both internal and external partners, generating buyer excitement and engagement 
  • Assist in management and coordination of internal sales meetings and tradeshows. Manage product sample allocations directly with Hong Kong office and internal Design team to ensure timely delivery of all materials to support key milestone meetings and retail needs
  • Provide Sales and Retail Marketing with all necessary information, including product sizzles, product decks, line lists and images for effective selling of lines
  • Ensure timely and accurate flow of information to the sales team for brand, product, and marketing updates
  • Review and interpret sales and market data, apply learnings to future programs and campaigns

 

Skills & Experience required:

  • Work effectively within a team environment 
  • Ability to work in a fast-paced environment and prioritize workload
  • Ability to work well under pressure
  • Highly organized and able to multitask
  • Excellent written and oral communication skills
  • Have a positive, “can do” attitude
  • Strong analytical and problem-solving skills
  • Strong computer skills, including Outlook, Excel, PowerPoint, Word, Photoshop etc.
  • A minimum of 2-3 years of professional working experience
  • Undergraduate degree or equivalent experience
  • Preferred experience in marketing or marketing-related function, ideally within a kid-targeted category like toys, entertainment, food, sports, video games, or another type of Consumer Packaged Good (CPG) product or brand

Our Benefits:

  • Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
  • Savings: 401K matching, pre-tax spending accounts, and employee discount programs
  • Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $85,000-$90,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business. 

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.

No Recruiters Please.

Related keywords

Brand ManagementProduct DevelopmentMarket ResearchCompetitive AnalysisRetail DistributionEcommerceTVCsDigital AdsSocial MediaPRCPGToysLicensingDisneyOutlookExcel

About JAKKS Pacific

LinkedInVisit site
Industry
Consumer Goods
Company size
501-1,000 employees
Headquarters
Santa Monica, CA
LinkedIn followers
28,604
Total funding
$145M

About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include MorfBoard™, TP Blaster™, Disguise®, Moose Mountain®, Maui®; a wide range of entertainment-inspired products featuring premier licensed properties from the world's leading licensors, inclusive of The Walt Disney Company, Warner Bros., Nintendo, NBC Universal, and more; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific). ©2019 JAKKS Pacific, Inc. All rights reserved.

Offices: 2951 28th St., Santa Monica, CA 90405, US

traditional toysdollselectronic toyscollectiblesaction figuresdress up & role playcostumesgamesride-onskids furniture
View all jobs at JAKKS Pacific

About JAKKS Pacific

LinkedInVisit site
Industry
Consumer Goods
Company size
501-1,000 employees
Headquarters
Santa Monica, CA
LinkedIn followers
28,604
Total funding
$145M

About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include MorfBoard™, TP Blaster™, Disguise®, Moose Mountain®, Maui®; a wide range of entertainment-inspired products featuring premier licensed properties from the world's leading licensors, inclusive of The Walt Disney Company, Warner Bros., Nintendo, NBC Universal, and more; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific). ©2019 JAKKS Pacific, Inc. All rights reserved.

Offices: 2951 28th St., Santa Monica, CA 90405, US

traditional toysdollselectronic toyscollectiblesaction figuresdress up & role playcostumesgamesride-onskids furniture
View all jobs at JAKKS Pacific

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