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Full-time
bachelor degree
Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, AD&D Insurance, Short Term Disability
Posted 36d ago
~40 hrs/week
Responsibilities
The Marketing Specialist is responsible for developing creative marketing content and managing promotional events to increase brand visibility. They also manage corporate social media channels and support the sales team with value-selling materials and lead tracking.
Requirements
Requires a Bachelor's degree in Business, Communications, or Marketing with at least 2 years of experience. Proficiency in Microsoft Office and Adobe Creative Suite is preferred, along with a valid driver's license.
Full job description
Brady has brought together some of the best minds in building service technology, engineering, installation, and customer service - and we're looking for more.
As a leading Trane® independent office, we sell, service, repair, and maintain HVAC equipment for our mission-critical customers. Our team brings efficient, reliable, and secure building solutions throughout central and eastern North Carolina.
What's it like to work here? Each day brings fresh challenges that call for both knowledge and imagination. You're surrounded by people who enjoy working as a team to solve problems. At the end of the day, you know you've helped people stay comfortable and productive. You've helped companies head off issues and operate more efficiently. Plus it's a good feeling knowing your talents are appreciated and rewarded.
SUMMARY: The Marketing Specialist is high-energy, self starter who is responsible for developing creative marketing content, providing leadership in event preparation and management, and ensuring all printed and digital messaging is consistent with the companys promise and brand positioning.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Assist in the creation and implementation of events, public relations, and marketing campaigns to ensure high visibility and continued growth of our brands
Develops value-selling content for sales teams with the support from product experts.
Ability to create, produce, plan, organize, write, and implement impactful promotional marketing and branding campaigns
Design, order, and maintain promotional materials
Ability to create, plan, organize, staff, and execute promotional events and activities
Use both traditional and innovative approaches to public relations and special events
Support in-house sales team with creative ideas to enhance their presentations
Meet with internal team members/ work cross functionally as needed to help pitch, brainstorm, plan, and create events
Maintain an effective working relationship and open communication with cross-functional teams in order to build marketing initiatives and collaborate on projects
Constantly manage corporate social media efforts. Develop and execute social media program with minimal supervision.
Creates content for company web site and social media channels to support the digital strategy.
Provides support for sales campaigns by creating content as assigned, generating target lists, and supporting lead tracking efforts.
Maintains and updates Marketing Library including sales presentations, proposal templates, vendor marketing collateral, and other tools and reference materials for use by the sales team.
Creates videos in support of marketing and branding initiatives for internal communications.
Manages trade show planning and logistics, event cost tracking and ROI, and lead capture processing.
Ensures all published materials and digital content are produced in adherence with the companys brand standards and assists other associates in complying with these standards.
Manages promotional program which includes designing new promo to brand standard, ordering in proper quantities and at appropriate price points, and maintaining appropriate levels of promotional materials to support company efforts.
Completes miscellaneous marketing duties as assigned.
LIVING OUT OUR CORE VALUES:
At Brady, we live, work, and serve others by our core values: people centered, team oriented, continuous improvement, customer focused, business minded. This position should be someone who matches these core values and brings the following mentality to the job each day:
Self-starter and highly organized with the ability to multi-task
Ability to work effectively under pressure
Flexibility to work on tight deadlines and on multiple projects simultaneously
Strong follow-up skills
High energy level
Must display a passion and knowledge for marketing
Effective verbal and written communication skills and exceptional writing and editing skills
Must be able to travel
SAFETY:
Follows all company safety programs and report any non-compliance to manager.
Notifies manager or safety manager of any unsafe conditions.
SUPERVISORY RESPONSIBILITIES: None.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE: Bachelors degree in Business, Communications, or Marketing or related discipline; minimum 2 years of experience in Marketing (internships included); graphic design a plus; writing and / or project samples are required for consideration.
COMPUTER SKILLS: Proficient with Microsoft Office, including Word, Excel, PowerPoint and Publisher as well as Adobe Acrobat. Adobe Creative Suite, including Photoshop, InDesign and Illustrator is a plus but not required. Experience in survey and email deployment tools.
CERTIFICATES, LICENSES, REGISTRATIONS: Valid Drivers License and reliable transportation.
LANGUAGE SKILLS: Ability to read, analyze and interpret technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups and associates.
MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the associate is regularly required to use hands to operate computer keyboard, and telephone and effectively communicate with others. The associate frequently is required to sit and reach with hands and arms. The associate is occasionally required to stand; walk; and stoop or kneel. The associate must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position works in a typical office environment. The noise level in the work environment is usually moderate.
OTHER REQUIREMENTS:
Ability to pass drug screening
Ability to prove US employment eligibility
We offer a comprehensive benefits package including Medical, Dental and Vision, Life & AD&D insurance, Short and Long Term Disability, 401(k) / profit sharing, and Paid Time Off.
We focus on your building, so you can focus on your business.
Industry
Industrial Machinery Manufacturing
Company size
501-1,000 employees
Founded
1962
Headquarters
Greensboro, NC
LinkedIn followers
8,047
Since 1962, Brady has been committed to delivering innovative, sustainable building solutions that drive long-term success for our customers. With our headquarters in Greensboro, North Carolina, alongside multiple offices and Trane Supply stores, we proudly operate as the authorized Trane franchise providing unparalleled expertise and service to support the needs of North Carolina's most demanding facilities. Founded by Don Brady and now led by his son, Jim Brady, we are proudly family-owned with over 550 dedicated associates.
Brady offers a comprehensive suite of HVAC equipment and building services, including mechanical contracting, building automation, controls, boiler systems & mechanical code work, integrated security solutions, parts and supplies, and expert technical support. We serve value-driven building owners, operators, engineers, contractors, and facility managers who prioritize equipment quality, engineered solutions, safety, and long-term service reliability. Our customers span a range of mission-critical industries where building performance directly impacts business outcomes.
Offices: 2025 16th Street, Greensboro, NC 27415, US
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