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$110k–$120k/yr
Full-time
bachelor degree, postgraduate degree
Posted 18d ago
~40 hrs/week
Responsibilities
The Product Marketer is responsible for defining product positioning, value propositions, and commercial structures across the company's portfolio. They create sales enablement materials and align product offerings across B2B, ecommerce, and marketplace channels.
Requirements
Requires 6-10 years of product marketing experience, preferably within manufacturing or complex SKU-heavy environments. A bachelor's degree in marketing, business, or communications is required.
Full job description
About World Emblem
We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity, and 100% Committed to the team.
Job Summary
World Emblem is hiring a Product Marketer to own product definition, positioning, and commercialization clarity across our portfolio, including World Emblem, Hero’s Pride, and Custom Genie. This role exists to answer one core question for the business: “What exactly are we selling, to whom, and how should it be sold?” This is not a Product Manager role. This role does not own product development, inventory, pricing execution, or campaign delivery. This role defines the product story and commercial structure — other teams execute.
Essential Duties and Responsibilities
Define and maintain clear product positioning and value propositions across World Emblem’s product portfolio.
Own product definition and commercial clarity for stock, custom, test, and end-of-life products.
Partner with Sales, Revenue Marketing, Operations, and Channel teams to ensure products are clearly understood and correctly sold.
Develop product messaging, use cases, and target customer segmentation by product family.
Establish and maintain pricing and packaging frameworks, including bundles and good / better / best structures.
Drive catalog structure and SKU discipline, including classification and rationalization in partnership with Operations.
Create sales enablement inputs such as product one-pagers, FAQs, competitive positioning, and objection-handling guidance.
Define product launch messaging and internal readiness materials to support successful launches.
Ensure channel readiness by aligning product offerings to appropriate sales channels (B2B, ecommerce, marketplaces).
Monitor products mix health and identify opportunities to reduce complexity and one-off custom requests.
Maintain product clarity within internal systems and tools, including Business Central and HubSpot (as consumers of data).
Gather feedback from Sales and cross-functional partners to continuously improve product clarity and adoption-
Qualifications
6–10 years of experience in Product Marketing.
Proven experience supporting manufacturing or complex product environments.
Experience working in multi-channel businesses, including B2B, ecommerce, and/or marketplace channels.
Demonstrated ability to manage and simplify SKU-heavy product catalogs (1,000+ SKUs preferred).
Strong understanding of product positioning, pricing logic, and commercial packaging.
Ability to translate complex products into clear, structured messaging for Sales and internal teams.
Strong written and verbal communication skills.
High attention to detail with the ability to enforce structure and discipline.
Comfortable working cross-functionally with Sales, Marketing, and Operations.
Experience using CRM and ERP systems (e.g., HubSpot, Business Central or similar).
Skills
Structured, system-level thinking
Strong written and verbal communication
Pricing and packaging intuition
Ability to simplify complex offerings
Comfort saying “no” when discipline is required
Education / Experience
Bachelor’s degree in marketing, Business, Communications, or a related field required.
Master’s degree (MBA or similar) is a plus but not required.
6–10 years of progressive experience in Product Marketing or a closely related role.
Prior experience in manufacturing, apparel, accessories, or custom product industries strongly preferred.
Experience supporting SKU-dense, multi-brand product portfolios is highly desirable.
We are the leader in custom branded solutions for uniform, workwear, fashion and law enforcement.
Industry
Textile Manufacturing
Company size
1,001-5,000 employees
Founded
1993
Headquarters
Fort Lauderdale, Florida
LinkedIn followers
6,940
World Emblem is one of the world's leading suppliers of high-quality decorations. We offer a wide variety of custom embroidered, sublimated, and digitally printed patches, high-visibility striping, transfers, and more. Our product quality is backed by a high level of customer satisfaction, and with an average turnaround time of less than 5 days on most products, we offer one of the most competitive timelines in the market.
Our newest emblem product, EcoWoven, delivers the authentic look and texture of traditional woven patches while adding modern performance and sustainability. Made from recycled materials, EcoWoven offers crisp detail, rich color depth, and perfectly centered designs that hold their shape across a wide range of applications including apparel, caps, bags, headwear, and hardgoods.
World Emblem is committed to building long-term relationships with our clients, grounded in deep expertise and a consistently reliable experience.
Our mission is to help your business create an unforgettable first impression. We look forward to serving you with passion and excellence, and on behalf of every employee at World Emblem, we appreciate your support over the past 25 years.
We are caretakers of brands. We are focused on client satisfaction. We are supporters of our employees' growth and success. Welcome to World Emblem.
Offices: 602 SW 12th Ave, Fort Lauderdale, Florida 33312, US
Based on 3732 listings with disclosed salaries, most sales jobs in Florida pay between $55k–$150k per year. Individual offers vary with seniority, company size, and specialization.
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