Director, Digital Growth Strategy (Hybrid - Webster or Boston)
Webster, Massachusetts, United States · Hybrid
$171k–$210k/yr
Senior$1.7B raised
Summary The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-t…
Director, Growth Performance Marketing (Hybrid - Webster or Boston)
Webster, Massachusetts, United States · Hybrid
$171k–$210k/yr
Senior$1.7B raised
Summary The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-t…
Project Manager - Healthmark QMS, Defined Term (Remote in EST)
Hartford, Connecticut, United States · Remote OK
$120k–$150k/yr
Senior$539M raised
With a passion for life Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more peopl…
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About Servier Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge …
Summary Join Mapfre as a Manager, Telematics and help lead the strategy, innovation, and execution of our telematics capabilities across the Personal Lines portfolio. In this highly visible role, you'll drive initiatives…
Director, Growth Performance Marketing (Hybrid - Webster or Boston)
Webster, Massachusetts, United States · Hybrid
$171k–$210k/yr
Senior$1.7B raised
Summary The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-t…
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healt…
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Director, Digital Product Management - Personal Lines (Hybrid - Webster or Boston)
Webster, Massachusetts, United States · On-site
$140k–$210k/yr
Senior$1.7B raised
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About Servier Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge …
Field Based Role - Boston, Worcester As an Account Manager, you will be the face of our brand within your territory—cultivating strong customer partnerships, uncovering growth opportunities, and driving adoption of our i…
Summary Join Mapfre as a Manager, Telematics and help lead the strategy, innovation, and execution of our telematics capabilities across the Personal Lines portfolio. In this highly visible role, you'll drive initiatives…
Skills: Telematics Strategy, Product Management, Data Analytics, Vendor Management, Underwriting
Benefits: Competitive salary Opportunity for advancement Training & development Overnight Service Supervisor — Lead the Night. $64–68K Salary. Filta is an overnight cleaning company for commercial kitchens. Our FiltaFry …
Skills: Team Leadership, Operations Management, Quality Control, Employee Training, Troubleshooting
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Job Description As the job title reads, The Assistant Manager assists the manager to his/her job. Completing daily tasks wherever they may take you. This might include day-to-day operations, assisting the customers and e…
Skills: Store Operations, Customer Service, Team Leadership, Employee Management, Daily Task Management
Job Description ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyo…
Level 2 Assistant Manager(03792) - 289 Winthrop St
Taunton, Massachusetts, United States · On-site
Mid level$1.3B raised
Job Description ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyo…
Northbridge, Massachusetts, United States · On-site
Entry level$1.3B raised
Job Description ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyo…
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Job Description About the Job You've been working your way up in the restaurant world for awhile. Maybe you even have a little college under your belt on the subject. Whatever the case may be, you know you want to manage…
Fall River, Massachusetts, United States · On-site
Mid level$1.3B raised
Job Description ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyo…
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$171k–$210k/yr
Full-time
Health Coverage, Retirement Plans, Paid Time Off, Flexible Work Options, Employee Discounts, Tuition Reimbursement
Posted 15d ago
~40 hrs/week
Responsibilities
Lead the development and execution of a data-driven growth marketing strategy to scale profitable customer acquisition across paid digital channels. Oversee paid media performance, AI integration for marketing efficiency, and a structured experimentation roadmap to optimize the full marketing funnel.
Requirements
Requires over 7 years of experience in digital or performance marketing with a proven track record of scaling acquisition and leveraging AI or advanced analytics. Experience in the insurance industry or a highly regulated environment and leadership experience are required.
Full job description
Summary
The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-to-end performance marketing- from channel strategy and media optimization to experimentation, AI-enabled insights, and growth scaling.
You will play a critical role in accelerating growth by combining analytical rigor, creative innovation, and strong leadership capabilities. This position is ideal for someone passionate about leveraging AI to enhance decision-making, personalization, and marketing efficiency within a competitive and regulated insurance environment.
What You’ll Do:
Lead Growth Strategy & Execution
Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals
Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels
Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes
Own and optimize the full marketing funnel—from awareness through conversion
Own Paid Media & Channel Performance
Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms
Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance
Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI
Continuously optimize media spend using data, attribution models, and AI-driven recommendations
Drive Customer Acquisition Optimization
Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio
Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization
Partner with Analytics and Product teams to implement enhanced tracking, predictive modeling, and marketing intelligence capabilities
Champion Experimentation & A/B Testing
Lead a structured experimentation roadmap across creative, messaging, audience, and landing pages
Incorporate AI tools to accelerate testing cycles (e.g., automated creative testing, dynamic content generation, performance prediction)
Build scalable frameworks to turn test results into repeatable growth strategies
Foster a strong test-and-learn culture supported by data and machine-learning insights
Elevate Creative & Personalization Strategy
Partner with creative teams to develop high-performing, data-informed ad creatives
Use AI-driven tools to generate, test, and optimize creative assets and messaging at scale
Drive cross-channel personalization strategies to improve engagement and conversion
Scale Growth with Profitability Discipline
Identify, validate, and scale high-performing campaigns while maintaining profitability targets
Apply AI-enabled forecasting and scenario modeling to inform investment decisions and growth planning
Balance aggressive growth goals with disciplined financial management and ROI accountability
Lead Teams & Cross-Functional Collaboration
Lead, mentor, and develop a high-performing growth marketing team
Act as a thought leader in AI adoption, driving best practices and upskilling across the organization
Collaborate with Product, IT, Data, Compliance, and Finance teams to implement AI capabilities responsibly
Ensure all marketing activities comply with insurance industry regulations
What You’ll Bring:
Required Qualifications
7+ years of experience in digital, growth, or performance marketing
Proven success scaling customer acquisition through paid media and targeted marketing channels
Demonstrated experience leveraging AI, automation, or advanced analytics to improve marketing performance
Strong expertise with performance marketing platforms (e.g., Google Ads, Meta, programmatic platforms)
Experience designing and executing A/B testing and experimentation frameworks
Background in the insurance industry or another highly regulated environment
Leadership experience, including team management or strong cross-functional influence
Familiarity with attribution modeling, customer data platforms (CDPs), and advanced segmentation strategies
Exposure to data science concepts or collaboration with machine learning teams
Strong understanding of compliance requirements in digital insurance marketing
Why Mapfre?
As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.
Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.
Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.
Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.
Comprehensive Benefits: Competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts. To learn more about our benefit offerings please visit:
Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range $170,700 - $210,000
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at [email protected].
We are proud to be an equal opportunity employer.
Related keywords
Google AdsMetaProgrammatic PlatformsCustomer Data PlatformsCDPGenerative AIPredictive ModelingMarketing IntelligenceCACLTVROIInsurance IndustryDigital GrowthPerformance MarketingA/B TestingConversion Rate Optimization
At Mapfre, we’ve spent more than 90 years supporting people and businesses
around the world, taking care of what matters most to them.
We offer insurance, financial, and service solutions that evolve with you. Our
experience and commitment, combined with a constant focus on innovation, allow
us to anticipate challenges and deliver tailored responses.
We believe in a shared future, where every action counts and every person matters.
We work to build trust, promote inclusion, and care for the planet and society. Our
goal is to contribute to making the world we all share a fairer and more sustainable
place for everyone.
Our team is made up of diverse, committed people united by a genuine vocation for
helping others. We promote professional development, continuous learning, and the
well-being of everyone who’s part of our group.
Would you like to be part of a global company that believes in the power of talent to
transform the world? Then this is the place for you.
#MapfreWhereYourTimeIsMeaningful
Learn more at mapfre.com
Follow us on all our social media channels: @mapfre
Offices: Carretera de Pozuelo, 52, Majadahonda, Community of Madrid 28220, ES · Ctra Pozuelo-Majadahonda 52, Majadahonda, Madrid 28222, ES · Ctra Pozuelo-Majadahonda 52, Majadahonda, MADRID 28222, ES · Paseo de Recoletos, 23, Madrid, Community of Madrid 28004, ES · Buyukdere Caddesi 74/, Istanbul, Istanbul 34457, TR
Seguros ParticularesSeguros ProfesionalesSeguros Empresasand Fondos de Inversión y Fondos-Planes de PensionesBankingLife InsuranceInsuranceProperty InsuranceFinancial ServicesAuto Insurance
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