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Full-time
bachelor degree, postgraduate degree
Posted 6d ago
Apply by Aug 16
~40 hrs/week
Spanish
Responsibilities
The role involves executing and managing marketing assets, sponsorships, and events to ensure alignment with corporate guidelines and budget objectives. It also requires coordinating with third parties and legal teams to maximize brand exposure and return on investment.
Requirements
Candidates must hold a bachelor's degree in Marketing, Industrial Design, or Audiovisual Communication and possess at least two years of experience in advertising or media coordination. Proficiency in strategic planning, financial management, and negotiation is essential, along with an intermediate level of English.
Full job description
Nuestra compañía
Arca Continental es una empresa dedicada a la producción, distribución y venta de bebidas no alcohólicas de las marcas propiedad de The Coca-Cola Company, así como botanas saladas bajo las marcas Bokados en México, Inalecsa en Ecuador y Wise en los Estados Unidos.
Con una destacada trayectoria de más de 92 años, Arca Continental es la segunda embotelladora de Coca-Cola más grande de América Latina y una de las más importante del mundo. En su franquicia de Coca-Cola, la empresa atiende a una población de más de 123 millones en la región norte y occidente de México, así como en Ecuador, Perú, la región norte de Argentina y la región suroeste de Estados Unidos. Arca Continental cotiza en la Bolsa Mexicana de Valores bajo el símbolo "AC".
Misión:
Ejecutar y administrar los activos de marketing previamente definidos por Staff México para todas las marcas de Compañía Coca-Cola, en toda la operación de la región y localmente, alineado al presupuesto, lineamientos corporativos y de las marcas; ademas de la correcta ejecución de beneficios y contraprestaciones.
Responsabilidades:
Ejecutar y Asegurar el aprovechamiento de los contratos locales y regionales relacionados con el uso de la marca en eventos, patrocinios y campañas para garantizar alineación con los lineamientos corporativos.
Ejecutar beneficios de contratos de patrocinio y eventos locales y regionales para maximizar el retorno de inversión y la exposición de marca.
Validar con el área legal para garantizar el cumplimiento de los lineamientos legales y de marca en las activaciones regionales.
Coordinar y Garantizar la relación con autoridades locales y regionales, organizadores de eventos y terceros involucrados para asegurar el cumplimiento de los objetivos de marketing.
Representar a la compañía en negociaciones de alto nivel con organizadores de eventos, ferias y festivales regionales.
Monitorear métricas de retorno de inversión (ROI) y visibilidad de marca en eventos y patrocinios.
Ejecutar y Administrar la correcta implementación de estrategias de marketing en los activos adquiridos, asegurando su alineación con los objetivos corporativos.
Capitalizar y Soportar el presupuesto de DME, asegurando su correcta distribución y seguimiento para maximizar el impacto de las inversiones de activos de mercadotecnia, siendo la bolsa de DME más grande de Arca Continental.
Administrar con áreas de finanzas y marketing para garantizar el cumplimiento de los objetivos financieros.
Detonar e implementar las estrategias regionales/locales de Arca Continental que requieran una estandarización y homologación para toda Arca Continental.
Recibir toolkit y lineamientos por parte de Arca Continental.
Desarrollar licitación con agencias acorde al presupuesto y brief.
Requisitos:
Licenciatura Concluida Comprobable (Diseño Industrial, Marketing, Tecnología en Comunicación Audiovisual)
Inglés (Intermedio)
Experiencia como Coordinador de Publicidad (2 años), Coordinador de Medios de Comunicación (2 años), Coordinador de Diseño Gráfico (2 años)
Conocimientos:
Negociaciones (Experto).
Leyes y Reglamentos Fiscales (Avanzado).
Planeación Estratégica (Avanzado).
Planeación Financiera (Avanzado).
Conocimiento Legal (Intermedio).
Gestión de eventos y relaciones públicas (Avanzado).
Comunicación efectiva (Avanzado).
Producción Audiovisual (Avanzado).
Deseable:
Maestría o Posgrado
Vacante disponible hasta el 15/08/2026
Ubicación: Zapopan, Jalisco
Nuestro compromiso
Arca Continental es una empresa que ofrece igualdad de oportunidades. Las decisiones de contratación se toman sin distinción de raza o etnia, color, religión, nacionalidad, sexo, orientación sexual, identidad de género, edad, discapacidad, estatus de veterano protegido o alguna otra característica protegida por la ley.
Nunca solicitaremos ningún tipo de pago para procesar su solicitud de empleo ni en ninguna otra etapa del proceso de selección. Nunca le envíe dinero a nadie que sugiera que puede darle empleo en Arca Continental. Si sospecha que ha recibido una oferta fraudulenta, repórtelo con las autoridades correspondientes.
Arca Continental produces, distributes and sells non-alcoholic beverages under The Coca-Cola Company brand, as well as snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador and Wise in the US.
With an outstanding history spanning more than 100 years, Arca Continental was the first Coca-Cola bottler in Mexico and is one of the largest in the world. Within its Coca-Cola franchise territory, the company servers over 130 million consumers in northern and western Mexico, Ecuador, Peru, northern Argentina and southwestern region of the U.S. The Company´s shares trade on the Mexican Stock Exchange under the ticker symbol "AC". For more information on Arca Continental, please visit www.arcacontal.com
Offices: Av. San Jerónimo 813 Pte, Col San Jerónimo, Monterrey, Nuevo León 64640, MX
Food and BeverageProperty ManagementReal EstateProperty DevelopmentManufacturing
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