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The Assistant Director manages brand experience initiatives to drive revenue, increase event attendance, and enhance the UCF Athletics brand. Responsibilities include executing marketing strategies, managing gameday fan experiences, and collaborating with internal and external teams.
Candidates must hold a Master's degree or a Bachelor's degree with at least two years of relevant experience. Preferred qualifications include progressive marketing experience, graphic design skills, and a strong commitment to NCAA and institutional compliance.
Under the direction of the Associate A.D. of Brand Experience, the Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand.
Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations.
Manages football gameday-related fan experiences, including the pregame Football Fan Fest, Tailgate Concert Series, and other gameday activations as assigned.
Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned.
Assists with all basketball activation, and special events throughout the year.
Manages day-to-day Knightro's Kids Club and other community outreach as assigned.
Collaborates with external team (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities.
Master's degree in an appropriate area of specialization; or
Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.
2+ years of progressive marketing experience with an emphasis on game day experience.
Graphic design, strong creativity, attention to detail, communication, and organizational skills.
Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel.
As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.
Negotiable
Please note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees. If interested in positions with the university, please click Here to visit their website.
As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team.”
UCF Athletics values our employees and working for us has its perks, including:
To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.
As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically, and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as "Orlando's Hometown Team." UCF Athletics is an equal opportunity employer who values diversity of thought, and fosters an environment that is welcoming, accessible, and supportive for all members of our community. Please note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than University of Central Florida employees. UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming. For employment opportunities, please visit: ucf.wd1.myworkdayjobs.com/athletics
Offices: 4000 Central Florida Blvd., Orlando, Florida 32816, US
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