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$100k–$120k/yr
Full-time
bachelor degree
Paid Time Off, Sick Time Off, Referral Program, Medical Insurance, Dental Insurance, Vision Insurance
Posted 36d ago
~40 hrs/week
Responsibilities
The Regional Marketing Specialist leads marketing and PR efforts for the Denver office, developing local strategies aligned with firm objectives. Responsibilities include managing budgets, identifying market opportunities, and coordinating community engagement events.
Requirements
Candidates must have a bachelor's degree and a minimum of five years of law firm experience. Proficiency in Microsoft 365 and the ability to work a flexible schedule including travel are required.
Full job description
Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.
Interested in joining one of the most dynamic and energetic marketing departments in the country at an AmLaw 50 firm unlike any other? At Polsinelli, What a Law Firm Should Be is more than our tagline. It’s what we live by every day. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace, enabling both our people and our firm to thrive.
Polsinelli is seeking a Regional Marketing Specialist to support our Denver office. The successful candidate will work closely with the Director of Regional Marketing and Office Managing Partners (OMPs) to develop and execute the office’s strategic direction while ensuring alignment with the firm’s overall marketing objectives and practice-specific initiatives. The Regional Marketing Specialist will also lead and coordinate Polsinelli’s marketing and public relations efforts in the Denver metropolitan area. The ideal candidate will be located in our Denver office.
CORE RESPONSIBILITIES
Serve as marketing lead to assigned office
Manage the office marketing budget and lead the development of a local marketing strategy in partnership with the OMPs and Director of Regional Marketing that supports the firm’s strategy within the assigned metropolitan markets
Monitor local business activity, emerging industries, investment trends and economic development to identify strategic market opportunities and support business development initiatives aligned with firm-identified growth areas
Champion the Polsinelli brand and strengthen the firm's presence in the market(s) by cultivating strategic community relationships, enhancing local visibility, and supporting office culture initiatives
Work closely with the PR team to identify and coordinate local public relations opportunities, including rankings, surveys, award submissions, directories and other initiatives that enhance the firm's visibility and reputation in the market
Participate in regular meetings with the Department Marketing Managers to understand practice goals and opportunities in assigned markets
Identify, evaluate, and recommend sponsorships, speaking engagements, leadership opportunities and community partnerships while monitoring competitor activity to uncover business development opportunities
Develop and maintain a deep understanding of the firm's priority practices, key industries, competitive landscape, and target clients within the market(s), including top existing clients and prospective clients
Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Lead the office marketing onboarding experience for new attorneys by coordinating headshots, introductory meetings, and personalized integration plans that align with each attorney's practice, business development goals, and local networking opportunities
Partner with the Events team to develop targeted invitation strategies and ensure a consistent, data-driven approach to local events and sponsorships that supports local business development efforts
Coordinate event logistics and post-event follow-up, including attendee engagement, lead tracking, ROI analysis, and recommendations to improve future programs
Maintain CRM and marketing data to support relationship management, pipeline tracking, and ROI reporting
Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement
Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee (WEC), Summer Associate Program, Associate Committee, and other firmwide initiatives
Perform other duties as assigned
EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor's Degree
Minimum (5) years’ law firm experience
Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
Takes ownership of firm-wide strategic initiatives as assigned
Exceptional people skills and high level of professionalism and client service
Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
Team player with a “can-do” attitude who demonstrates resourcefulness
Experience managing budgets and driving cost-effective strategies
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
OTHER SKILLS/ABILITIES
Implement and maintain a system of organization
Operate with a sense of urgency
Strong attention to detail
Reliable, responsive, and punctual
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to work under pressure
Self-starter
Able to manage multiple projects/events with competing deadlines and priorities
Demonstrate an ability to change with changing direction
The budgeted salary range for this position is $100,000 - $120,000.
As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.
Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Related keywords
Law Firm MarketingAmLaw 50Public RelationsMarket ResearchROI AnalysisChatGPTCRMBusiness DevelopmentBrand AwarenessSponsorshipsLead TrackingStrategic PlanningMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft Outlook
Polsinelli is an Am Law 100 firm with more than 1,200 attorneys in over 25 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California
Offices: 900 W 48th Pl, Kansas City, Missouri 64112, US · Kansas City, US
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