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Edmonton, Alberta, Canada · Remote OK
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Edmonton, Alberta, Canada · Hybrid
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Owns the player-facing online casino experience, including lobby structure, game portfolio, and content merchandising to maximize engagement and revenue. Coordinates new game releases and monitors performance data to optimize the front-end experience across desktop and mobile.
Requires 4+ years of experience in online casino content or product operations within a regulated iGaming environment. Must have a strong understanding of RNG mechanics, game providers, and regulatory certification processes.
Company | Pure Casino Entertainment Limited (PureCasino.ca) |
Department | iGaming |
Reports To | Jon Zworth, Director of iGaming |
Location | Candidate location may be flexible. Remote, within Canada (Alberta preferred) |
Employment Type | Full-Time, Permanent |
AGLC Registration | Required — appointment conditional on AGLC registration/background check |
The Casino Front-End Manager owns the player-facing online casino experience on PureCasino.ca, including the casino lobby, game portfolio, content merchandising, new game releases, provider coordination, and front-end performance across desktop and mobile. This role is responsible for ensuring players can easily discover relevant, high-quality casino content, while helping maximize engagement, conversion, game performance and overall casino revenue in a compliant way.
Reporting to the Director of iGaming, this person works closely with Boyd, game providers, compliance, CRM, Marketing, manage the casino content roadmap, launch new titles, support promotional activity, monitor performance and optimize the lobby experience on an ongoing basis.
A key part of the role is staying close to the broader iGaming market, especially that in Alberta: monitoring what other leading casino sites are prioritizing, understanding why those approaches are working, and translating relevant best practices into practical recommendations that keep Pure competitive, current and player focused.
Key Responsibilities
Casino Lobby, Merchandising & Player Experience
Game Portfolio & Provider Management
Performance, Insights & Optimization
Market Best Practices & Competitive Intelligence
Operations, QA & Change Management
Regulatory & Compliance Responsibilities
Required Qualifications
Preferred Qualifications
Candidate Profile
The ideal candidate is a hands-on online casino operator who has directly managed a game lobby and game portfolio in a regulated environment. They should understand how players browse, discover and choose games, and be able to explain the logic behind lobby structure, row placement, category strategy, new game promotion and underperforming title management.
The best fit will combine strong casino product knowledge with commercial judgment, data fluency, operational discipline and a genuine interest in the player experience. This person should be comfortable working closely with platform teams, game providers, compliance, CRM, Marketing, and support teams and senior leadership to turn casino content decisions into measurable results.
This role requires someone who is proactive, detail-oriented and curious about the market. The right candidate will regularly review what other operators are doing, understand why certain approaches are being prioritized, and bring forward practical ideas to help Pure keep the casino experience competitive, fresh, compliant and easy for players to engage with.
Additional Requirements
PURE SERVICE. PURE REWARDS. PURE ENTERTAINMENT. Our history is strong and our future is bright. We’re PURE Canadian Gaming and we’re proud to be bringing our unique brand of gaming to Albertans. We may have officially started our business in 2013 but our history goes back well over 25 years with the inception of Casino ABS. Heinz Oldach built Casino ABS into one of Alberta’s best gaming companies and we’re pleased to carry his legacy into a new era. And what an era it promises to be. PURE Canadian Gaming offers Albertan’s greater customer service, a higher level of entertainment, Alberta’s best Players Club Rewards program and a strong commitment to the communities in which we live and work. Above all, PURE offers you more fun than you can imagine. We look forward to serving you and to ushering in a new spirit of customer service—one in which we believe is the best in Alberta. PURE Canadian Gaming operates four high-energy, action-packed Canadian casinos, Casino Calgary, Casino Lethbridge, Casino Yellowhead and Casino Edmonton. These Alberta casinos offer gamblers state-of-the-art slot machines, video lottery terminals, off-track betting, live action tables and limit and no-limit poker. Away from the action the hospitality includes restaurants with an executive chef, delis with fresh and delicious food, a mix of bar venues and live weekend entertainment!
Offices: 7055 Argyll Rd. NW, Edmonton, Alberta T6C4A5, CA · 12464 153st Edmonton, AB T5V 1S1, Edmonton, Alberta T5V1S1, CA · 1420 Meridian Rd NE, Calgary, Alberta T2A 2N9, CA · 3756 2 Ave S, Lethbridge, Alberta T1J 4Y9, CA
