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Full-time
Posted 9h ago
~40 hrs/week
Remote in Calgary, Alberta, Canada
Responsibilities
Own the end-to-end product direction and platform strategy to turn business goals into scalable systems. Collaborate with engineering and design to define scope and ensure the product supports the content distribution lifecycle.
Requirements
Requires 5-10 years of product leadership experience with a proven ability to drive end-to-end strategy. Candidates should possess strong product taste, systems thinking, and the ability to operate in ambiguous, early-stage environments.
Full job description
Director of Product
Location: Remote Reports to: CEO Team: Product & Engineering
About Blurb.fm
At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform.
Our mission is simple: help media companies unlock growth through high-volume, high-impact content.
The role
Were looking for a Director of Product to own product direction and platform strategy at Blurb.
This is a hands-on leadership role. Youll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.
The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.
What youll do
Own product direction & platform strategy
Own end-to-end product direction across Blurbs platform
Translate business goals, deal requirements, and revenue priorities into product strategy
Decide what to build now vs later, and clearly explain tradeoffs
Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization
Build scalable systems
Design workflows and systems that scale efficiently across large and complex catalogs
Partner closely with engineering to define scope, sequencing, and system constraints
Anticipate reliability, scale, and operational failure points early
Make ideas concrete
Take vague or high-level ideas and turn them into clear, testable product direction
Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work
Partner with design & engineering
Work closely with Product Designers (where applicable) to:
Frame problems clearly
Set quality bars
Give actionable feedback
Collaborate deeply with engineering on:
Scope and sequencing
Tradeoffs between speed, quality, and scale
Partner with the Design Department focused on template and motion design to:
Ensure product and design systems stay aligned through the video generation pipeline
Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together
Represent product internally and externally
Act as a product voice in client-facing conversations
Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders
Help align expectations with what the platform can realistically support
Balance transparency with protecting the team from overcommitment
Drive alignment and momentum
Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)
Keep the team aligned on priorities and decisions
Reduce rework by clarifying direction early
What youll bring
At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
Demonstrated ability to define and drive end-to-end product strategy, not just manage execution
Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
Systems and platform thinking; you see how parts connect and scale
Comfort operating with ambiguity and incomplete information
Excellent collaboration skills with engineering, design, and leadership
Clear, confident communication of product intent to both internal and external audiences
Experience thriving in early-stage or high-ownership environments
We unlock revenue trapped in undermonetized catalog.
Industry
Technology, Information and Internet
Company size
2-10 employees
Founded
2021
LinkedIn followers
1,116
Blurb.fm is a programmatic content creation platform that transforms structured music and cultural data into on-brand content — automatically and at scale.
Blurb uses machine learning to generate and optimize creative assets based on performance signals, audience behaviour and contextual data. Its recommendation and monetization engine connects the right creative to the right audience, turning data into sustainable revenue streams.
We’re building the backbone for data-driven storytelling and monetization in music and entertainment — where every piece of content is created, distributed and optimized programmatically.