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Own the data strategy and foundation for Keurig's ecommerce ecosystem, focusing on how data is collected, structured, and activated. Drive product value by leveraging behavioral data for personalization, merchandising, and churn prevention.
Requires 7+ years of product management experience with a focus on data products, personalization, or growth within ecommerce or DTC subscription businesses. Must possess a strong understanding of data infrastructure and the ability to influence senior stakeholders.
Senior Product Manager, Data
Keurig’s ecommerce business runs on data. Every coffee discovery, subscription decision, and reorder is a signal. We are hiring a Senior Product Manager to own how data moves through our commerce ecosystem: what we collect, where it lives, how it’s generated, and how it gets turned into product value across Keurig.com and connected commerce.
You will set the direction for the data foundation that powers personalization, merchandising, and decision-making across the business, not just the features sitting on top of it. You will be expected to operate with significant autonomy, influence senior stakeholders, and make architecture and investment tradeoffs that shape the roadmap for years. Reports to the Director of Product Management and partners closely with engineering, data science, marketing, CRM, and customer experience leadership.
This role is aligned to the Coffee Operating Unit.
What You’ll Own
Data Strategy and Ownership
• Define the data model for commerce and customer behavior: what signals we capture, how they’re structured, and what they’re meant to represent
• Own the flow of data across systems, from collection at the customer touchpoint through to activation in personalization, CRM, and analytics
• Set the strategy for where data lives and how it’s accessed, partnering with engineering and data science on architecture, build-vs-buy, and long-term tradeoffs
• Decide how we generate new data deliberately, through instrumentation, experimentation, and enrichment, rather than collecting by default
• Build alignment across leadership on the multi-year data and personalization vision, and translate it into a roadmap and investment case
Turning Data Into Product Value
• Set the strategy for how customer and behavioral data powers personalization, recommendations, and merchandising across the site (for example, taste-based discovery and brewer-aware recommendations)
• Own how subscription and consumption signals translate into retention, reorder, and churn-prevention experiences
• Define how insights flow back into the product roadmap so data drives decisions rather than just reporting on them
• 7+ years of product management experience, with significant time spent on data products, personalization, platform, or growth
• Track record of owning strategy for a data or personalization domain, not just executing on a defined roadmap
• Direct experience with ecommerce or DTC subscription businesses
• Strong understanding of how data infrastructure works (CDPs, data pipelines, event tracking, experimentation platforms) and the ability to lead tradeoff decisions about it alongside engineering
• Ability to translate ambiguous business questions into a measurable product hypotheses and a clear, defensible data strategy
• Demonstrated ability to influence senior stakeholders and drive alignment across functions
Nice to Have
• Background in CPG, food and beverage, or other repeat-purchase categories
• Familiarity with Shopify
• Experience with privacy regulations and consent frameworks
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.
Offices: 53 South Ave, Burlington, Massachusetts 01803, US · 5301 Legacy Dr, Plano, Texas, US
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