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Full-time
Competitive Compensation, Benefits Package, Career Development Opportunities
Posted 29d ago
~40 hrs/week
Responsibilities
Own the technical execution of the CRM automation program using Salesforce Marketing Cloud, focusing on lifecycle journeys and audience segmentation. Maintain data flows between SFMC, Salesforce CRM, and Databricks while ensuring high standards of QA and documentation.
Requirements
Requires 3-5 years of experience in marketing automation or CRM operations with proficiency in SFMC and Databricks. Strong skills in SQL and AMPscript are essential for building dynamic content and managing large datasets independently.
Full job description
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
Royal Caribbean Group’s Marketing Global Team has an exciting career opportunity for a full time Manager, Marketing Automation reporting to the Senior Manager, CRM Marketing.
This position will be working onsite from Miami.
Position Summary:
We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused role for someone who thrives working in a complex data environment, and takes pride in getting things right. You will report to the Senior Manager, CRM Marketing and work in close alignment with our corporate data team.
Essential Duties and Responsibilities:
Journey Builder & Lifecycle Automation: Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
Audience Segmentation & Data Work: Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
AMPscript & Dynamic Content: Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale. Data Flows & Integrations
Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
Execution Standards: Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.
Qualifications, Knowledge and Skills:
3–5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.
Contributes to program KPIs through automation reliability, data accuracy, segmentation quality, and journey performance.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
No immigration sponsorship offered.
Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!
Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.
Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean, Celebrity Cruises, and Silversea. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.
Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.
Link to the careers page: https://careers.royalcaribbeangroup.com/
Offices: Royal Caribbean Group 1050 Caribbean Way Miami, Miami, Florida 2312, US
Based on 2515 listings with disclosed salaries, most technology jobs in Florida pay between $77k–$197k per year. Individual offers vary with seniority, company size, and specialization.
How many Technology jobs are open in Florida right now?
There are currently 6,047 open technology positions in Florida listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in Florida?
Companies currently hiring include Northrop Grumman, Northrop Grumman Mission Systems, Inc., L3Harris Technologies, AgileEngine, University of Miami Health System-Uhealth, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in Florida?
Yes — 2351 of the 6047 open technology positions offer remote or hybrid work (1017 remote, 1334 hybrid).
How do I apply for Technology jobs in Florida?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.