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Full-time
Posted 7d ago
~40 hrs/week
Responsibilities
The Fitness Sales Director is responsible for driving personal training sales through consultations, goal assessments, and consistent follow-up with leads. They also oversee the client experience by maintaining high service standards and supporting the personal training team.
Requirements
Candidates should have previous experience in sales, customer service, or the fitness industry, along with strong communication and relationship-building skills. A competitive, goal-oriented mindset and the ability to confidently guide clients toward fitness solutions are essential.
Full job description
We are seeking a highly motivated, energetic, and sales-driven individual to join our team as a Fitness Sales Director. Although this position oversees the personal training department, its primary focus is generating personal training sales, building strong relationships with members, and helping prospective clients commit to reaching their fitness goals.
The ideal candidate is confident, personable, competitive, and comfortable leading conversations that result in sales. This person should be able to connect with members, identify their needs, explain the value of personal training, and confidently guide them toward the service that best fits their goals. This is not a passive management position. We are looking for someone who enjoys meeting new people, following up with leads, overcoming objections, and creating excitement around health and fitness.
In addition to driving sales, the Fitness Sales Director will help ensure that clients receive a high level of service after enrollment. This includes maintaining communication with clients, monitoring their satisfaction, supporting the training team, and helping create an environment where members feel valued and motivated.
Responsibilities
Conduct fitness consultations, goal assessments, and personal training sales presentations
Convert new members, leads, and referrals into personal training clients
Follow up consistently with prospective clients by phone, text, and in person
Build relationships with members and identify opportunities to provide additional services
Clearly communicate the value and benefits of personal training
Overcome sales objections and confidently ask for the sale
Maintain accurate sales records, follow-up notes, and client information
Work closely with personal trainers to ensure a smooth transition from the sale into the client experience
Monitor client satisfaction, retention, and overall fulfillment
Help motivate and support the personal training team
Maintain a professional, positive, and high-energy presence throughout the gym
Meet or exceed individual and departmental sales goals
Qualifications
Previous experience in sales, customer service, fitness, or a related field is preferred
Strong communication and relationship-building skills
Comfortable initiating conversations and asking for the sale
Highly motivated, competitive, and goal-oriented
Able to follow a structured sales process while still communicating naturally
Organized and consistent with lead follow-up
Passionate about fitness, wellness, and helping others improve their lives
Positive attitude and the ability to bring energy into the workplace
Personal training or fitness management experience is beneficial but not required
This position is ideal for someone who wants to combine sales, fitness, leadership, and customer service. The right candidate will not only generate new business but will also play an important role in making sure each client receives the support and experience they were promised.
Related keywords
SalesFitnessPersonal trainingCustomer serviceLead generationConsultationGoal assessmentRelationship managementClient retentionSales managementHealth and wellnessCommunication skillsObjection handlingSales recordsTeam support
Gold’s Gym has been the world’s trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day.
Whether you are an industry professional or interested in pursuing a dream to make your passion for Fitness a meaningful reality, we want to help you transform your life. Our journey started on a beach in California, yours starts today.
Join our Talent Network to receive updates on open positions. http://www.goldsgym.com/join-our-team
Offices: 5420 Lyndon B Johnson Fwy, Suite 300, Dallas, Texas 75240, US
Physical FitnessPersonal TrainingHealth ClubFunctional Trainingand Digital CoachingHealth CareFitness
Based on 3608 listings with disclosed salaries, most sales jobs in Florida pay between $54k–$150k per year. Individual offers vary with seniority, company size, and specialization.
How many Sales jobs are open in Florida right now?
There are currently 18,064 open sales positions in Florida listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sales roles in Florida?
Companies currently hiring include Lowe's Companies, Inc., Advance Auto Parts, AutoZone, Circle K, Truist, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Sales jobs in Florida?
Yes — 2635 of the 18064 open sales positions offer remote or hybrid work (1410 remote, 1225 hybrid).
How do I apply for Sales jobs in Florida?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.