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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
The role is responsible for building, maintaining, and optimizing RentCafe property websites for a multifamily portfolio. It involves managing SEO initiatives and coordinating with IT and Yardi systems teams to ensure seamless website functionality and lead generation.
Requirements
Candidates need 2-4+ years of experience in digital marketing or web development, specifically with RentCafe and HTML/CSS. Proficiency in SEO fundamentals and experience with Yardi ecosystem integrations are strongly preferred.
Full job description
Join our Team as a full-time Digital Marketing Specialist at Richman Property Services (RPS), Inc., based out of our Tampa Support Center in Tampa, FL!
Location: The Digital Marketing Specialist will support our national portfolio and will work a hybrid schedule based out of our Tampa Support Center. The hybrid work schedule is 3-days working in the office, and 2-days working remotely from your home. The hours for the position are 8:30am-5:30pm, Monday through Friday.
Position Overview
The Digital Marketing Specialist plays a critical role in supporting the digital foundation of our multifamily portfolio. This position is responsible for building, maintaining, and optimizing RentCafe property websites, supporting portfolio-wide SEO initiatives, and partnering closely with IT and Yardi systems teams to ensure seamless website functionality, integration, and performance.
This role requires both technical proficiency and strategic understanding balancing hands-on website development with a strong grasp of SEO best practices, domain management, and platform integrations that drive lead generation and leasing performance.
Key Responsibilities:
Website Development & Maintenance
Build, launch, and maintain RentCafe property websites across a multifamily portfolio
Customize RentCafe templates using HTML and CSS to align with brand standards and marketing strategy
Troubleshoot website issues related to layout, functionality, forms, integrations, and performance
Ensure websites remain up-to-date with current content, specials, floor plans, pricing feeds, and compliance requirements
SEO & Digital Performance Support
Support the portfolio’s SEO strategy through on-page optimization, metadata updates, site structure improvements, and content best practices
Collaborate with marketing leadership and external partners to implement SEO recommendations
Monitor website health metrics including page speed, indexing issues, and technical SEO factors
Assist with ongoing SEO audits and prioritization across the portfolio
Domain & Technical Coordination
Manage domain purchases, renewals, redirects, and DNS coordination in partnership with the IT team
Ensure proper domain configurations for new developments, rebrands, and website migrations
Maintain consistency between domains, subdomains, and property website structures
Yardi & System Integrations
Work closely with the Yardi Systems team to support website integrations including:
Assist with testing and troubleshooting integrations to ensure accurate data flow and lead attribution
Cross-Functional Collaboration
Partner with marketing managers, leasing teams, IT, and operations to support property-level and portfolio-level initiatives
Support new development launches, lease-ups, and property transitions with timely website delivery
Help document processes, best practices, and workflows related to website management and digital tools
Qualifications & Experience
Required
2–4+ years of experience in digital marketing, website management, or web development—multifamily or real estate experience strongly preferred
Hands-on experience building and maintaining RentCafe websites
Strong working knowledge of HTML and CSS for template customization
Understanding of SEO fundamentals and technical SEO best practices
Experience coordinating with IT and systems teams on domains and integrations
High attention to detail with strong organizational and troubleshooting skills
Preferred
Experience working within the Yardi ecosystem (RentCafe, CRM, website integrations)
Familiarity with Google Analytics, Google Search Console, and SEO tools (SEMrush, Moz, etc.)
Experience supporting lease-ups, rebrands, or large multifamily portfolios
Ability to manage multiple properties and priorities in a fast-paced environment
Key Competencies
Technical problem-solving
Strong communication and cross-team collaboration
Process-driven with a continuous-improvement mindset
Ability to translate marketing strategy into functional digital execution
Comfortable balancing creative customization with platform constraints
Join Our Team:
If you're seeking a rewarding career opportunity with one of the top Property Management organizations in the country, we want to hear from you! Visit our website at https://www.therichmangroup.com/ to learn more about Richman Property Services, Inc.
Please Note:
We conduct criminal background and drug screenings as part of our hiring process. Richman Property Services is an equal opportunity employer, providing employment opportunities to all qualified applicants without regard to race, color, sex, religion, national origin, age, disability, or genetic information such as religion, national origin, age, disability, or genetic information.
Related keywords
Digital MarketingRentCafeYardiMultifamily Real EstateSEOHTMLCSSDomain ManagementDNSGoogle AnalyticsGoogle Search ConsoleSEMrushMozCRMLead AttributionWeb Development
135+ Properties Managed | 22,000 Units Managed | 700+ Employees
At Richman Property Services we pride ourselves on providing remarkable living experiences to each and every one of our residents. For our teams this isn’t just a goal, it’s a promise. Our portfolio of properties is found in dynamic locations offering the best of city living and small town comforts while providing amenities designed with the resident in mind. We ask ourselves, what can make busy lives easier and more enjoyable – then we create those services and amenities to do just that. However, offering beautiful, amenity-rich properties is only part of the story.
At each of our properties, every employee from our property managers and leasing agents to our maintenance teams and landscape crews is dedicated to putting the resident first. Providing superior first-class service is paramount. With resident programs in place designed to entertain, educate and enrich, Richman Property Services are committed to making apartment living a remarkable experience every step of the way.
At Richman Property Services, we’re always at your service.
Offices: 1408 N West Shore Blvd, Suite #708, Tampa, Florida 33607, US
135+ Properties Managed | 22,000 Units Managed | 700+ Employees
At Richman Property Services we pride ourselves on providing remarkable living experiences to each and every one of our residents. For our teams this isn’t just a goal, it’s a promise. Our portfolio of properties is found in dynamic locations offering the best of city living and small town comforts while providing amenities designed with the resident in mind. We ask ourselves, what can make busy lives easier and more enjoyable – then we create those services and amenities to do just that. However, offering beautiful, amenity-rich properties is only part of the story.
At each of our properties, every employee from our property managers and leasing agents to our maintenance teams and landscape crews is dedicated to putting the resident first. Providing superior first-class service is paramount. With resident programs in place designed to entertain, educate and enrich, Richman Property Services are committed to making apartment living a remarkable experience every step of the way.
At Richman Property Services, we’re always at your service.
Offices: 1408 N West Shore Blvd, Suite #708, Tampa, Florida 33607, US