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$112k–$147k/yr
Full-time
bachelor degree
Short Term Incentive, Health Insurance, Dental Insurance, Vision Insurance, Retirement Plan With Employer Match, Wellness Program
Posted 21d ago
~40 hrs/week
Responsibilities
Lead the development of consumer learning plans and insights for non-alcoholic brands to drive value and sales. Translate complex data from multiple sources into actionable narratives to inform marketing strategies and leadership decisions.
Requirements
Requires 5+ years of consumer and brand insights experience, preferably within the CPG or beverage industry. A bachelor's degree in Marketing, Business, or a related field is preferred.
Full job description
Requisition ID: 39319
Cheers to creating an incredible tomorrow!
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.
Here’s to crafting careers and creating new legacies.
Crafted Highlights:
In the role of Manager - Brand Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans and support non-alc brands. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company.
This position reports to the Director of Brand Insights and works closely with marketing leadership to deliver solutions that drive profitable growth for MCBC.
In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives:
We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.
We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.
We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.
What You’ll Be Brewing
We are seeking a dynamic insights professional who will lead our newly created non-alc insights team, supporting key brands such as Zoa, Fever Tree and Naked Life. In this role, you will set the consumer learning agenda (and budgeting) for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation and much more. Key responsibilities include:
Research and insights expertise:
Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset.
Data analysis and storytelling:
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.
Who We’re Looking For
You’re an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
You build relationships and collaborate to get to the desired outcome
You take accountability for results – acting with integrity and honoring commitments
You have a thirst for learning – you are always looking for ways to learn and help one another grow
Key Ingredients
Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
Innovative and thinks outside the box; growth mindset
Strategic thinking on the forefront of new trends; looking for the next new thing
Thrives in faced paced environment and can balance multiple projects at once
Ability to balance focus on short-term brand needs of the business with longer term
Ability to influence & gain trust quickly
Clear, concise communication & story telling through data
Strong collaboration with different levels & cross-functional groups in an org
Extensive knowledge of consumer insights and brand building with ability to translate to impactful recommendations
5+ years of insights experience with talent management experience
Prior experience of CPG Consumer Insights and Brand Insights
Undergraduate degree (or above) in Marketing, business or related curriculum preferred
Demonstrated executive presence & influence
Brand marketing fundamentals
Beverage Bonuses:
We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities
Wecare about our communities, andplay our part to make a difference – from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources
Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages!
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time
work a hybrid in office schedule, with Monday through Thursday in office and Friday working from home
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected].
Pay and Benefits:
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $111,900.00 -$146,900.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
For more than 200 years, we've been brewing beverages that unite people to celebrate all life’s moments.
Industry
Food and Beverage Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
LinkedIn followers
256,627
Total funding
$4.4B
From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com.
Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC
Offices: 250 S Wacker Dr, Chicago, Illinois 60606, US · 1555 Rue Notre-Dame E., Montréal, Quebec H2L 2R5, CA · 33 Carlingview Drive, Toronto, Ontario M9W 5E4, CA · 137 High Street, Burton-upon-Trent, Staffordshire DE14 1JZ, GB · 3939 W Highland Blvd, Milwaukee, Wisconsin 53208, US
BeerMarketingSalesSupply Chainand BeveragesMarketingCraft BeerSupply Chain ManagementFood and BeverageFood Processing
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