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Full-time
bachelor degree, postgraduate degree
401k Match, Paid Time Off, Medical Insurance, Dental Insurance, Vision Insurance, Tuition Reimbursement
Posted 9d ago
~40 hrs/week
Responsibilities
Develop and implement global growth marketing and omnichannel strategies to drive pipeline, revenue, and brand growth. Lead a marketing execution team to manage lead generation, conversion, and cross-functional campaigns across a broad portfolio of technologies.
Requirements
Requires a Bachelor's degree and over 10 years of experience in B2B digital marketing or demand generation, preferably in pharma or biotech. Must have proven success in scaling global campaigns and expertise in CRM systems like Salesforce and digital analytics tools.
Full job description
Job Title: Sr. Director, Growth Marketing & Digital Strategy
Site- Tampa, FL
The Sr. Director, Growth Marketing & Digital Strategy is a seasoned marketing expert responsible for developing and implementing growth marketing strategies that align with the company’s growth targets. Responsible for shaping global omnichannel strategies that drive pipeline impact, revenue outcomes, and long-term brand growth. Scope encompasses but is not limited to strategy and performance of overarching digital, paid media, social performance.
The Role:
Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis.
Focus on cross-promotion and cross-selling across the company’s portfolio to increase share of wallet and improve retention.
Manage lead generation, qualification, and conversion, including defining metrics and working with Marketing Operations, ISG and other cross functional stake holders to optimize processes.
Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments.
Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services.
Lead by example with a hands-on approach to delivering high-quality outputs aligned with business strategy. Create comprehensive and measurable go-to-market plans that drive execution excellence.
Balance internal work and agency partnerships to optimize budget spend and maximize brand reach.
Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting-edge by leveraging new technologies and optimizing media mix and business processes.
Utilize dashboards to analyze KPIs and foster a data-drive/CI culture for prioritization and workflow optimization. Encourage calculated risk-taking to experiment with new approaches and technologies for growth.
Produce and present business cases for investments in tools or infrastructure when necessary.
Accountable to associated budgets: reconciling and reporting monthly status to the CMO.
Establish and track KPIs across campaigns with regular reporting to key stakeholders.
Communicate post-campaign lessons, customer insights, and performance updates to business leaders.
Maintain content forecasts and demand marketing calendar aligned with segment priorities including but not limited to product launches, tradeshows, campaigns, and thought leadership.
Keep the team updated on the latest marketing trends and identify opportunities to enhance message reach and frequency.
The Candidate:
Bachelor’s degree required, Masters desirable
Over 10 years of experience in B2B digital marketing or demand generation, preferably within pharma, biotech, or CDMO environments.
Proven success in building and scaling integrated global marketing campaigns with measurable impact.
Strong knowledge of CRM systems (Salesforce), marketing automation platforms, and analytics tools. Demonstrated leadership in managing teams and agency partners.
Expertise in paid media, SEO/SEM, digital analytics, and conversion optimization.
Experience managing large budgets and reporting ROI to senior leadership. Strategic thinker with hands-on execution skills and an analytical mindset.
Fast-paced, performance-driven, customer-focused, collaborative, and inclusive work culture.
The individual must have the ability to work effectively under pressure to meet deadlines.
Travel expectations 25%-30% or as business requires
Onsite in office - 4 days per week
Why You Should Join Catalent
Defined career path and annual performance review and feedback process
Diverse, inclusive culture
Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives
Dynamic, fast-paced work environment.
Community engagement and green initiatives
Generous 401K match and Paid Time Off accrual
Medical, dental and vision benefits effective day one of employment
Tuition Reimbursement
Catalent offers rewarding opportunities to further your career! Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference.
personal initiative. dynamic pace. meaningful work.
Catalent is an Equal Opportunity Employer, including disability and veterans.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to [email protected]. This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.
Notice to Agency and Search Firm Representatives: Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Important Security Notice to U.S. Job Seekers:
Catalent NEVER asks candidates to provide any type of payment, bank details, photocopies of identification, social security number or other highly sensitive personal information during the offer process, and we NEVER do so via email or social media. If you receive any such request, DO NOT respond— it is a fraudulent request. Please forward such requests to [email protected] for us to investigate with local authorities.
California Job Seekers can find our California Job Applicant Notice HERE.
Championing the missions that matter™. Catalent, Inc. is a leading global contract development and manufacturing organization (CDMO) and trusted partner to pharma, biotech, and consumer health companies worldwide. We put patients first in everything we do, helping people live better and healthier lives through every product we help develop, manufacture and deliver. With over 1,000 active development programs at any given time, we launch over 100 new products and line extensions annually. Catalent has supported half of all FDA approvals over the past decade, and our teams working at over 40 global sites help us produce over 60 billion doses every year.
Our strength lies in our people: teams across our more than 40 sites and thousands of passionate scientists and technicians who bring expertise in development sciences, delivery technologies, and multi-modality manufacturing. What unites us is our commitment to championing our partners’ missions as our own, anticipating customer needs, solving complex challenges and ultimately making a difference in the lives of patients across the globe.
At Catalent, you will be able to directly have an impact, solving problems and ensuring excellence for our customers. Our focus on delivering meaningful outcomes alongside our customers means your work directly impacts millions of people around the world. Join us in championing the missions that matter.
Catalent is headquartered in Tampa, Florida, with over 40 global sites. Visit www.catalent.com to learn more.
Offices: 101 E Kennedy Blvd, Tampa, Florida 33602, US · 14 Schoolhouse Road, Somerset, NJ 08873, US · Frankland Road, Blagrove, Swindon, Wiltshire SN5 8YG, GB · 4-9-17 Akasaka, Minato-ku, Tokyo 107-0052, JP · 160 Pharma Dr, Morrisville, NC 27560, US
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