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Full-time
Flexible Work Policy, Work-from-home Stipend, Employee Share Ownership Plan (ESOP), Paid Parental Leave, Group Salary Continuance Insurance, Employee Assistance Program
Posted 32d ago
~40 hrs/week
Responsibilities
Own the end-to-end product marketing and GTM strategy for Payroll AU, including the creation of messaging frameworks and sales enablement materials. Collaborate cross-functionally to align positioning and provide reporting on product health and market performance.
Requirements
Requires 5-7 years of experience in product marketing or strategic GTM roles, preferably within B2B SaaS. Experience in payroll, HR tech, or regulated product categories is preferred along with strong business acumen and communication skills.
Full job description
Deputy is a global SaaS workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work. You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
We're looking for a Lead Product Marketing Manager to own product marketing for Payroll AU.
Payroll sits at the intersection of product, compliance, and commercial opportunity. Regulatory change (like PayDay Super), integrated STP and payslip requirements, and how we price and package the product all shape how this portfolio is positioned and sold - which makes it a genuinely exciting space to own end-to-end.
This is a senior IC role with real scope to shape how we win in this category. You'll build structured frameworks from the ground up rather than execute against someone else's brief, and you'll have genuine autonomy paired with clear expectations - so you always know what great looks like and have the support to get there.
\nResponsibilities
Build and maintain a clear, differentiated messaging framework for Payroll AU, with a defined ICP and messaging grounded in market insight.
Lead end-to-end GTM planning and campaign execution for Payroll AU, from segment and channel strategy through to sales-ready, structured post-campaign outputs.
Produce concise, immediately usable sales enablement materials, and own how that content lands with sales beyond just creating it.
Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
Act as the go-to source on Payroll AU's health and performance, with accessible reporting and proactive market insight that shapes positioning and roadmap.
Translate complex payroll and compliance details into clear, senior-ready narratives, in writing and in person.
Champion Payroll AU internally, building alignment and driving new opportunities without waiting for direction.
Skills & Experience
5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
Experience leading go-to-market for high-impact product launches across multiple markets.
Experience in payroll, HR tech, or another regulated product category is preferred, given the complexity of AU payroll compliance (STP, superannuation, award interpretation), but not required.
Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
Strong business acumen and comfort working with data - including opportunity sizing, funnel metrics, and customer research.
Excellent storytelling and communication skills - able to craft compelling positioning and clearly articulate value to internal and external audiences.
Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organisation.
Self-starter with strong prioritisation and project management skills; able to manage multiple work streams simultaneously
\n
Employee Perks
- Enjoy a flexible work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Learn more about our Design, Engineering & Product teams here
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
On a mission to improve the world of work, one shift at a time.
Industry
Software Development
Company size
201-500 employees
Founded
2008
Headquarters
Sydney, New South Wales
LinkedIn followers
34,677
Total funding
$159M
At Deputy, we’re on a mission to improve the world of work, one shift at a time.
Deputy is the ultimate, all-in-one workforce management solution for employee scheduling, timesheets, tasking, and communication.
Since 2008, over 500 million shifts have been rostered on Deputy, in over 100 countries, and across 245 different industries. We were named Best Overall Employee Scheduling Software and Best Employee Time Tracking App for Labor Law Compliance by Forbes Advisor and won TrustRadius’ Top Rated Awards for Best Rated Software, Best Value for Price, and Best Feature Set.
We’re making it easier for businesses and teams to hire, schedule staff, manage documents and communications, streamline payroll, and take the admin out of work so that our customers can focus on doing what they love.
As a result, we're looking for the best talent to help us achieve our vision of creating thriving workplaces in every community!
Offices: Sydney, New South Wales 2000, AU · London, EC2M 7PP, GB · San Francisco, CA, US · Melbourne, Victoria 3000, AU · Hanoi, VN
Intelligent SchedulingIntegration with PayrollComplianceCultureGrowthWorkplace CommunicationTask ManagementTime and AttendanceSAASCustomer Experience