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![Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] logo](/_next/image?url=https%3A%2F%2Fcrustdata-media.s3.us-east-2.amazonaws.com%2Fcompany%2Fa3868cec5487dd4eb2ed50df1a3f32b4184ba6cf98f891fec13af2dd237fd88c.jpg&w=96&q=75){kind=small}
Mumbai, Maharashtra, India • On-site
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Identify emerging consumer, lifestyle, and fashion trends to shape Mahindra's accessories and merchandise portfolio. Translate market intelligence into actionable insights for product development, seasonal planning, and category strategy.
Requires 4-5 years of experience in trend forecasting or consumer insights within the fashion, lifestyle, or retail sectors. A bachelor's degree in Fashion, Design, Marketing, or a related field is required.
As part of the Mahindra Auto Accessories team, the Manager – Trend Research will be responsible for identifying emerging consumer, lifestyle, fashion, and adventure trends that shape the future of Mahindra’s merchandise portfolio. This role will translate market intelligence into actionable insights that support category strategy, product development, buying decisions, and seasonal collection planning. The incumbent will work closely with design and merchandising teams to ensure the Accessories, lifestyle range remains relevant, differentiated, and aligned with evolving customer preferences.
Research global and domestic lifestyle, fashion, adventure, and retail trends across relevant categories.
Monitor macro and micro consumer trends, cultural shifts, and industry developments to identify emerging opportunities.
Prepare seasonal trend reports, trend forecasts, and mood boards for product development and merchandising teams.
Translate trend insights into clear themes, color palettes, materials, graphics, and design directions.
Identify emerging categories, customer preferences, and evolving consumption patterns.
Conduct consumer and competitor research to uncover market gaps and growth opportunities.
Support design and buying teams with trend direction and category-specific recommendations.
Ensure trend insights are incorporated into assortment planning, product concepts, and seasonal collections.
Track innovations in materials, sustainability, retail experiences, and lifestyle products.
Recommend new concepts and opportunities to strengthen Mahindra Accessories’ lifestyle merchandise portfolio.
At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.
You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.
We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.
Capable People, Real Experiences
A USD 19.4 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 256,000 people across 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. The Automotive and Farm Equipment Business is the largest contributor of the Mahindra Group’s revenue. With 30,000+ full time employees spread across 20 locations, Mahindra has a strong presence in India. Further it propels an entire manufacturing ecosystem of 1,200 suppliers and 3,500 dealers, thereby creating direct and indirect employment for over 200,000 individuals. Our Farm Equipment business is the number 1 tractor company in the world by volume. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE. Our Automotive business is a full-range mobility player with a presence in almost every segment of the automobile industry. Our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to provide world class exeperience to our customers and team members.
Offices: Mahindra Towers, Akurli Road,, Mumbai, Maharashtra 400101, IN
![Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] logo](/_next/image?url=https%3A%2F%2Fcrustdata-media.s3.us-east-2.amazonaws.com%2Fcompany%2Fa3868cec5487dd4eb2ed50df1a3f32b4184ba6cf98f891fec13af2dd237fd88c.jpg&w=48&q=75){kind=small}
