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Own the end-to-end web experimentation roadmap for Equinox.com to drive conversion and improve user experience. This includes hypothesizing, managing tests, and communicating results and learnings to stakeholders.
Requires 5+ years of experience in eCommerce, Product, or CRO with hands-on fluency in experimentation platforms and analytics tools. Candidates must possess a hypothesis-first mindset and the ability to partner with engineering teams.
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE
We are passionate about high performance living and we practice what we preach — investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great result. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.
If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you.
We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience.
What You'll Do
Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests
Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests
Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly
Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches
Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance
Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders
Ensure successful deployment and full roll-out of winning experiment
Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned
Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners
5+ years of experience in eCommerce, Product, or Conversion Rate Optimization
A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor
Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent)
Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum
Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data
Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction
A genuine obsession with site performance, user behavior, and what drives conversion
Pay Transparency: $125K - $160K, compensation is dependent on years of experience and qualifications
We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
IT'S NOT FITNESS. IT'S LIFE.
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
Offices: 31 Hudson Yards, New York, New York 10001, US
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