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Lead the long-term organic growth strategy by building a technical SEO roadmap and evolving a content strategy for contractor and insurance buyer journeys. Develop and experiment with Generative Engine Optimization (GEO) to ensure visibility across AI-powered search tools.
Requirements
Requires 4-6 years of experience in SEO or Growth Marketing with a proven track record of scaling organic acquisition programs. Must possess deep technical SEO knowledge and the ability to connect organic performance to business pipeline and revenue.
Full job description
Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.
At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.
Growth Marketing Manager
Why Hover Wants You
At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties. As we continue to grow, we're making a significant investment in organic acquisition—and we're looking for a Growth Marketing Manager to build that engine.
This is an opportunity to own one of the most strategic growth channels at Hover. You'll lead our organic growth strategy across three impactful levers: Search Engine Optimization, Generative Engine Optimization, and Conversion Rate Optimization. Your charter will be to ensure customers both discover and choose Hover when searching for solutions.
This isn't a role where you'll inherit a mature program. You'll build the roadmap, establish best practices, partner across Marketing, Engineering, Product, and Design, and create an organic growth engine that compounds over time.
You Will Contribute By
Responsible for Hover's long-term organic growth strategy across SEO, GEO, and CRO.
Create and evolve a website strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
Build high-impact website experiments, focused on driving higher conversion rate to signup.
Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
Establish reporting frameworks that connect organic traffic to qualified user signups and revenue impact.
Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.
Your Background Includes
Minimum Qualifications
4-6 years of experience in SEO, Growth Marketing, CRO, Organic Acquisition, or a related discipline.
Hands-on experience leading both technical SEO and content strategy.
Experience running website experiments rooted in clear hypotheses and measured with statistical rigor.
Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
Excellent written communication and editorial judgment.
Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.
Preferred Qualifications
Experience with HubSpot.
Experience working at a high-growth B2B SaaS company.
Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
Experience managing agencies or freelance content partners.
Benefits
Compensation - Competitive salary and meaningful equity in a fast-growing company
Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
Paid Time Off - Unlimited and flexible vacation policy
Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
Hybrid roles at Hover
Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.
The US base salary range for this full-time position is $139,000 - $163,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
We're here to help you design, improve, and protect the places you love.
Industry
Software Development
Company size
201-500 employees
Founded
2011
Headquarters
San Francisco, California
LinkedIn followers
17,592
Total funding
$127M
Hover transforms smartphone photos of any property into an accurate, interactive 3D model, giving people the power to unlock the true potential of home. With Hover, homeowners and construction pros can design homes with Generative AI, get better estimates, receive exact measurements, and more. Hover’s insurance industry customers use our integrated claims automation system to reduce costs, decrease cycle times, and streamline the inspections to claims workflow. Offering solutions to homeowners, construction pros, and the insurance market, Hover makes home improvement easier and more efficient than ever before.
Every three seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have captured millions of properties and modeled billions of square feet using Hover's technology.
Offices: 225 Bush St, 7th Floor, San Francisco, California 94104, US
Based on 15057 listings with disclosed salaries, most software jobs in California pay between $125k–$275k per year. Individual offers vary with seniority, company size, and specialization.
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