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Head of Demand Generation & Growth Join Us. Make Your Imprint. Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data-driven platform a…
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · Hybrid
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Lead the design and optimization of Novidea's global demand generation engine and pipeline creation model across multiple international regions. Manage the global ABM strategy, content strategy, and digital marketing efforts while coordinating between Product Marketing, Sales, and Revenue Operations.
Requires over 7 years of experience in Demand Generation or B2B Revenue Marketing, with at least 3 years of team management experience. Proven track record of scaling global programs in SaaS, InsurTech, or FinTech is essential.
Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data-driven platform allows customers to manage the entire policy lifecycle across all lines of business, using data to inform every business decision. Novidea delivers a 360-degree business view and a powerful competitive advantage.
We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine. Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel.
This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations.
• Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks.
• Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies.
• Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes.
• Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales.
• Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy.
• Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits.
• Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion.
• Develop global PR and social media frameworks and ensure consistent execution across markets.
• Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally.
• Directly manage the Product Marketing Lead and ensure alignment across GTM functions.
• Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data.
• 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing.
• 3+ years managing marketing teams with measurable pipeline outcomes.
• Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software.
• Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy.
• Strong analytical capability and data-driven decision-making skills.
• Experience working closely with enterprise sales organisations and revenue operations teams.
• Excellent communication and stakeholder management skills.
• Experience within insurance technology, financial services tech, or adjacent sectors — an advantage.
We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements.
Novidea is an equal-opportunity employer. We believe that diversity is integral to our success, and we are proud of and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law.
Novidea solves the toughest challenges faced by insurance distribution businesses, fueling rapid growth.
Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernise and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea's streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. In 2024, Novidea acquired Docomotion, a leading Document Generation platform. The company currently serves more than 350 customers worldwide.
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