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Full-time
bachelor degree
Posted 44d ago
~40 hrs/week
Responsibilities
This player-coach role involves personally managing high-priority partner accounts and driving patient enrollment while leading and coaching a team of community liaisons. The Director is responsible for executing growth strategies and maintaining relationships with senior-living and long-term care facilities.
Requirements
Requires a bachelor's degree and at least 5 years of healthcare business development experience, with 3+ years in a leadership role. Candidates must have a deep understanding of the senior-care landscape and a proven track record of meeting growth targets.
Full job description
We're committed to bringing passion and customer focus to the business.
Job Description:
Director of Business Development
Organization: Rocky Mountain Senior Care (an Alpine Physician Partners company)
Location: Colorado — field-based, with regular travel across the service area Reports to: Executive Leadership, Alpine Physician Partners Employment Type: Full-time, exempt
About Rocky Mountain Senior Care
Rocky Mountain Senior Care (RMSC) is a mobile medical group that brings comprehensive, continuous primary care directly to seniors where they live. Our interdisciplinary team of physicians, nurse practitioners, physician assistants, and a dedicated triage staff of RNs, LPNs, and MAs cares for patients across independent living, assisted living, skilled nursing, rehabilitation, long-term care, and palliative and hospice settings. Rather than asking patients to come to a clinic, our providers bring care to them, with the goal of interrupting the cycle of crisis, hospitalization, and decline. As part of Alpine Physician Partners, RMSC delivers patient- and family-centered care that supports quality of life across every dimension of wellness.
Position Summary
The Director of Business Development is a player-coach role that blends hands-on relationship building with team leadership. You'll personally maintain a book of high-priority partner relationships and contribute directly to enrollment, while also building, leading, and coaching RMSC's team of community liaisons (practice ambassadors). It's a role for someone who enjoys staying active in the field and owning key accounts as much as they enjoy developing a team, setting strategy, and supporting the function's overall growth.
On the individual contributor side, you'll own the full partnership lifecycle for your own territory and key accounts — cultivating new community partners, advocating for RMSC's care model, and helping patients and families through enrollment. On the leadership side, you'll grow and support the liaison team, set shared goals, coach toward results, and serve as the connective tissue between RMSC's clinical operations and the assisted living, skilled nursing, and long-term care communities we serve.
This is a relationship-driven, results-oriented role for a hands-on leader who understands the senior care landscape, can personally close partnerships and credibly coach others to do the same, and knows how to translate RMSC's care model into clear value for partners and patients alike.
Key Responsibilities
This role splits its time between carrying personal sales and account responsibility ("player") and leading the broader business development team ("coach"). The balance will flex with the size and maturity of the team, but both mandates are core to the job at all times.
As an Individual Contributor ("Player")
Personally own a portfolio of high-priority and marquee partner accounts, carrying an individual referral and enrollment target alongside the team's number.
Identify, prospect, and secure new partnerships with assisted living, independent living, skilled nursing, rehabilitation, and long-term care communities in your own territory.
Build and work a personal pipeline of referral relationships, converting opportunities into sustained, high-quality enrollments.
Meet face-to-face with patients and families to guide them through enrollment with warmth and clarity.
Stay active in the field — modeling the outreach, consultative selling, and relationship management you expect from the team.
As a Leader ("Coach")
Build, lead, coach, and scale a team of community liaisons / practice ambassadors responsible for facility relationships and patient enrollment.
Set clear enrollment, retention, and relationship-management goals; monitor performance against targets and coach to results.
Ride along on partner visits, run deal reviews, and provide hands-on, in-the-field coaching grounded in your own active selling.
Establish repeatable processes, territory plans, and best practices for outreach, enrollment, and account management.
Recruit, onboard, and develop liaison talent as the team grows.
Growth Strategy & Cross-Functional Collaboration
Develop and execute the business development strategy to grow patient census across RMSC's service area and care settings.
Evaluate and prioritize geographic and facility-type expansion opportunities in coordination with clinical and operations leadership.
Serve as RMSC's senior external representative and trusted liaison to senior-living community leadership, administrators, and care staff.
Articulate RMSC's value proposition to partners: fewer hospital send-outs, improved resident stability and retention, stronger continuity of care, and enhanced resident and family satisfaction.
Represent RMSC at industry events, senior-living association meetings, and community functions.
Partner closely with clinical operations and triage leadership to align growth with capacity and maintain care quality, and to coordinate a smooth handoff from enrollment to clinical onboarding.
Track, analyze, and report on personal and team pipeline, enrollment, retention, and partner-relationship metrics to executive leadership.
Qualifications
Required
Bachelor's degree in business, healthcare administration, marketing, or a related field, or equivalent professional experience.
5+ years of business development, sales, or community-relations experience in healthcare, with significant exposure to senior care, home health, hospice, or related services.
3+ years of experience leading and developing a sales or community-liaison team while personally carrying a sales or account quota (player-coach experience strongly preferred).
Demonstrated track record of personally meeting or exceeding growth, census, or enrollment targets — and of coaching others to do the same.
Deep understanding of the senior-living and post-acute landscape, including assisted living, skilled nursing, and long-term care environments.
Excellent relationship-building, communication, and presentation skills with both clinical and non-clinical audiences.
Valid driver's license and willingness to travel regularly throughout the service area.
Preferred
Established relationships with senior-living operators and referral sources in Colorado.
Familiarity with value-based care, mobile/house-call medicine, or interdisciplinary care models.
Experience working alongside clinical teams in a provider organization.
Proficiency with CRM tools and pipeline reporting.
Core Competencies
Player-coach versatility — moves fluidly between personally closing partnerships and developing the team, without dropping either.
Relationship orientation — builds trust quickly and sustains long-term partnerships.
Strategic execution — translates growth strategy into territory plans and measurable results.
Leadership by example — recruits, develops, and motivates a high-performing field team while staying credible in the field.
Healthcare fluency — credibly bridges commercial goals and clinical realities.
Mission alignment — genuine commitment to serving the aging community with dignity.
Why Join RMSC
At Rocky Mountain Senior Care, business development is mission work. Every new partnership and enrollment means another senior receiving timely, consistent, compassionate care where they live — and one less avoidable hospitalization. As part of Alpine Physician Partners, you'll have the platform, clinical strength, and support to grow a model that genuinely changes how seniors experience healthcare.
Salary Range:
Base Salary: $90,000-100,000
Bonus Opportunity: This role is eligible for a performance-based bonus with a target of up to 75% of base salary, based on individual performance and achievement of established goals.
Benefits: Includes medical, dental, and vision insurance; 401(k); paid time off (PTO); and Employee Assistance Program (EAP)
Application Deadline: Open until filled. Applications will be reviewed on a rolling basis.
Alpine enables provider groups across the United States to transform the experience for seniors and providers by leveraging capital, technology, and expertise in whole person care.
Offices: Los Angeles, California, US · Denver, CO, US · Colorado Springs, CO, US · Aurora, CO, US · Corpus Christi, Texas, US
Health CareMedicalNursing and Residential CarePrimary and Urgent Care
Based on 2293 listings with disclosed salaries, most sales jobs in Colorado pay between $58k–$150k per year. Individual offers vary with seniority, company size, and specialization.
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