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The Senior Manager will own the strategy and commercial direction for sports partnership activations and executive hospitality programs. They will lead a direct report to execute event production while ensuring all partnership rights are leveraged to drive pipeline and brand equity.
Candidates must have 8+ years of experience in sports sponsorship, partnership marketing, or experiential hospitality. A proven track record of managing complex multi-year contracts and leading cross-functional teams is essential for this role.
Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.
We lean in: ownership over titles, outcomes over intentions.
We fight for excellence: high standards, direct, ego-free feedback.
We grow together: as a team and with our customers.
Mission before ego. Everyone contributes. No one coasts.
If you’re driven by impact, pace, and raising the bar. This is the place.
The Senior Manager, Brand Partnership Activation owns the strategy and commercial direction of Legora’s sports partnership activation and executive hospitality program. You set the vision for how we turn contractual rights into pipeline, relationships, and brand equity — and you are accountable for the results, not the run-of-show.
You lead one direct report, an Associate Event Producer, who owns hands-on event production and delivery. You direct the what and the why; they own the how and the when-and-where on the ground. Your focus is strategy, prioritization, senior stakeholder relationships, and making sure every partnership right and hospitality moment is pointed at the highest-value commercial outcome.
You work hand-in-glove with the brand team and regional/international marketing leads to shape a portfolio of activations and high-touch moments that build pipeline and deepen relationships with our most strategic clients and prospects — and you help shape what comes next by scoping and evaluating future partnership opportunities.
What You'll Do
Own the activation strategy. Set the overall strategy for how Legora extracts value from every active partnership (currently Yankees, Chelsea FC, Ludvig Åberg/golf, Venus Williams, plus one-off opportunities). Decide where to invest, which rights matter most, and how each activation ties back to pipeline and brand goals.
Rights maximization. Go beyond the letter of each contract to identify incremental creative and commercial value — joint promotions, content series, co-branded moments, and pipeline-driving activations that partners haven’t asked for but will say yes to. Own the rights tracker at a strategic level, ensuring nothing lapses or goes under-leveraged, while your Associate Event Producer maintains the day-to-day detail.
Executive hospitality strategy. Own the strategy for CXO and VIP hospitality across the portfolio — Yankees, Chelsea FC, the Legora Invitational, and ad hoc opportunities such as Wimbledon. Define who we host, why, and what outcome each moment should drive, and set the request, allocation, and approval framework that balances client entertainment, prospect development, GTM/BD use, and employee reward.
Guest strategy & senior relationships. Partner with regional GTM and marketing leads to shape guest strategy, ensuring the right senior clients, prospects, and internal stakeholders are in the room. Serve as the senior point of contact for partner-side account and hospitality teams, and personally steward the most important client and prospect relationships around hosted moments.
Lead the Associate Event Producer. Manage and develop one direct report who owns end-to-end event production and delivery — run-of-show, on-the-day logistics, vendor and agency coordination, ticketing and allocation execution, athlete/talent liaison, and post-event content capture. Set the brief and the standard; hold the bar for quality; and clear obstacles so they can deliver.
Cross-functional direction. Serve as the connective tissue between global brand, regional/international marketing leads, and GTM teams — ensuring global partnership rights translate into locally relevant, well-timed moments (e.g. a club’s regional tour, a market-specific fixture, a local client event) and that internal effort is coordinated rather than fragmented.
Budget ownership & forecasting. Own and forecast hospitality and activation budgets across the partnership portfolio, and set the vendor and agency strategy that your Associate Event Producer executes against.
Future partnership scoping. Lead evaluation of inbound and prospective sports partnerships — assessing hospitality value, brand fit, activation potential, and commercial ROI alongside brand and marketing leadership — and build the activation strategy before a deal is signed.
8+ years in sports sponsorship, partnership marketing, or experiential/hospitality marketing — at a brand, rights holder, agency, or similar high-touch client environment, including time in a strategic or team-leadership capacity.
A track record of setting strategy for complex, multi-year sponsorship or partnership contracts and turning contractual rights into real activation and commercial value, not just compliance.
Experience owning VIP or executive hospitality programs at a strategic level — defining the approach, the framework, and the outcomes, with a team or partners handling execution.
Experience managing or directing a direct report, vendors, or agencies, with the judgment to delegate execution while owning the result.
Strong cross-functional leadership — comfortable steering multiple concurrent partner workstreams across regions and time zones and aligning senior stakeholders.
Excellent relationship-building instincts, equally credible with partner-side account teams, athlete representation, internal brand and marketing leaders, and senior clients and prospects.
Existing relationships with sports properties, leagues, or the agencies that represent them.
Experience in B2B, professional services, or legal-sector brand marketing.
Familiarity with brand rights compliance and approval processes (e.g. league or club marks, athlete likeness rights).
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
Collaborative AI for exceptional lawyers
Our mission is to empower exceptional lawyers. We’re building the world’s first truly collaborative AI for legal professionals: a workspace for boundless collaboration between lawyer ingenuity and machine intelligence. We're serving 1000+ clients across the globe and are backed by Accel, Bessemer Venture Partners, ICONIQ, General Catalyst, Benchmark, Redpoint, Y Combinator, and other top investors.
Offices: Stockholm, SE
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