Director - International Campaign Management – Merch & D2C
London, England, United Kingdom · On-site
Senior+$8.6B raised
Music is Universal It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to …
Senior Vice President - Strategic Finance & Planning
Santa Monica, California, United States · On-site
$182k–$425k/yr
Senior+$8.6B raised
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Music is Universal It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to …
Skills: Sales, Customer Service, Visual Merchandising, Cash Handling, EPOS Systems
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Vice President, Finance BI and Analytics (COE Lead)
Santa Monica, California, United States · On-site
$182k–$365k/yr
Senior+$8.6B raised
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Business Intelligence, Data Visualization, Finance KPIs, Management Reporting, Performance Management
Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every…
Skills: Social Media Strategy, Data Analysis, Campaign Optimization, Project Management, Relationship Management
Special capital Region of Jakarta, Java, Indonesia · On-site
Senior+$8.6B raised
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwrite…
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Calendar Management, Travel Coordination, Executive Support, Confidentiality, Microsoft Office
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Digital Marketing Strategy, Social Media Strategy, Audience Development, Fan Engagement, Digital Advertising
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Quantitative Analysis, Analytical Skills, Organizational Skills, Attention To Detail, Verbal Communication
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwrite…
Skills: Data Analysis, Social Media Monitoring, Market Research, e-CRM, Visual Storytelling
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
UK Administration Assistant - (MATERNITY COVER - 15months)
London, England, United Kingdom · On-site
Entry level$8.6B raised
Music is Universal It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to …
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Marketing Strategy, Project Management, Artist Development, Digital Marketing, Budget Management
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Navision, Microsoft Excel, V-lookups, Pivot Tables, Microsoft Office
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwrite…
Skills: Social Media Management, Fan Engagement, Marketing Planning, Public Relations, Press Release Writing
Music is Universal It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to …
Skills: Music Production, Audio Engineering, Sound Design, Mixing, Mastering
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwrite…
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged …
Skills: Business Development, Strategic Lead Generation, Commercial Management, Growth Sales, Brand Positioning
Director - International Campaign Management – Merch & D2C
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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
Lead the planning and execution of global merchandise campaigns across D2C and other channels while managing a team of leads. Oversee the full campaign lifecycle, including product development, P&L management, and operational execution to drive international revenue.
Requirements
Requires significant experience (7+ years) in music or entertainment merchandise campaigns and at least 5 years of leadership experience. Must be proficient in Shopify, Adobe Suite, and project management tools with a strong background in process design and P&L management.
Full job description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].
We are seeking a results driven, operationally experienced eComm and merchandise lead to manage the planning & execution of global merchandise campaigns across D2C and other channels.
The role will be cross functional, leading across our frontline label CFT managing the delivery of all eCommerce campaign functions including store design / build, launch and merchandise production and operational execution.
You will lead and coach a team of 3 leads and be the lead relationship manager with UK Direct To Fan / Commerce Directors and US label CFT leads. You will work across the Direct to Fan organization, with store management operations, product development and music / merch supply chain teams, retail & licensing and international commerce teams.
The role will be pivotal in helping to support the growth of UK & international artists merchandise revenue with the following responsibilities.
Lead the team and inform
Lead and coach the eCommerce campaign management team, overseeing the planning, launch and execution of international merchandise campaigns in-line with D2C campaign strategybest practice.
Management of merchandise P&L and revenue forecasting.
Work across Account / Brand Mgmt, N1C and Product Development & Supply Chain teams to co-ordinate the development of artist merch ranges.
Manage a team of leads embedded in label cross functional teams.
Drive adherence of launch timelines, checklists templates and best practice and implement core KPIs to ensure successful international launches.
Build label relationships, report sales trends & operational metrics, serve as escalation point for the team and identify campaign pitfalls whilst sharing learnings to inform future campaigns.
Navigate internal and external politics with tact while protecting realistic delivery plans and operational integrity.
Oversee Campaign Management and ownership of key milestones across the full lifecycle including planning, product and merch development, content and asset readiness, launch, and ongoing performance and inventory management.
Foster a culture of high performance, innovation, collaboration for team members.
Work with key stakeholders
Work with label & US CFT leads, US to implement profitable product P&L’s ensuring pricing and is approved for international releases prior to launch.
Work across CRM & Paid Marketing CFT team leads teams to develop integrated product/marketing campaigns for artists.
Work closely with Sales, Licensing and Touring departments to develop product lines and ensure the artist strategy is executed.
Work with e-Commerce Ops and Fan Experience teams to resolve issues on inbound and outbound supply chain, optimize fulfilment and measure the customer feedback loop, ensuring customer satisfaction.
Think strategically and create scalable playbooks and strategies
Develop campaign strategies across the merchandise channel to drive revenue, engagement and acquisition and hit label goals.
Manage local retail activations, eg pop up and experiential retail with all relevant teams (retail / production / ops).
Design and map all process flows for international inbound campaigns, develop RACI charts, documentation and oversee process mapping to drive efficiency.
Drive process adoption of campaign planning tools and milestone management across the group.
Develop processes to deliver engaging ecommerce experiences, driving revenue and chart performance and a great customer experience for fans.
Design, refine, and scale workflowsand playbooks for Campaign Management, grounded in your understanding of the channel-specific requirements.
Continuously iterate and improve processes based on team feedbackand business trends to increase speed and quality of campaign launches.
Partner with Operations, Technology, and Data teams to ensure tools, systems, and dashboards support efficient planning and execution.
Implement KPIs and improvements
Conduct regular performance reviews with label teams and senior stakeholders, and oversee project delivery, ensuring timelines, milestones.
Foster a culture of high performance, continuous learning, creativity and open knowledge sharing.
Find new ways to streamline processes & lean on tools/automation to allow us to work smarter and in a more efficient way.
Must have / Skills & Experience
Significantexperience of managing merch & music campaigns, ideally seven years or more, preferably in music or entertainmentacross eCommerce, tour, and/or retail channels.
Significant leadership experience, building and developing a high performing team culture, driving accountability, with clear coaching experience.
Experience of designing and developing store setup and product project mgmt boards.
Development and management of process flows and milestone management tools
Experience of developing calendar planning processes and executing eCommerce launches.
Proven merchandising P&L experience, covering product and channel P&L’s and revenue forecasts.
Exceptional client service skills, working across labels, operational teams to deliver results and set the bar in super-serving both artists, labels, and most importantly, their fans.
Experience in campaign, production, operations, or program management in music, entertainment, merch, or consumer eCommerce.
Experience in managing teams for five years ina high-volume, fast-changing environmentideally including cross functional teams of around five people across multiple departments and stakeholders.
Examples of collaboration with leadership on headcount, budget, and flexible resourcing models required.
Deep understanding of the music and merchandise ecosystem, including labels, management, touring, retail, and licensing.
Demonstrated strength in process design and optimization, turning complex workflows into clear, scalable systems.
Strong client-facing presence and stakeholder management skills; comfortable working with senior label, artist, and internal leadership.
Excellent judgment under pressure and a calm, solutions-oriented approach to escalations.
A leadership style grounded in cross-functional respect, clarity, and empowerment—not just administration.
Strong analytical and critical thinking and confident using data to inform decisions.
Working knowledge of Shopify & Adobe Suite
Excellent written and verbal communication skillsand presentation skills.
Proficiency with project management and collaboration toolssuch as Monday.com, Excel and PowerPoint.
Some experience of experiential retail and pop ups would be desirable.
Experience in music or entertainment is helpful but not essential.
Working knowledge in marketing campaign performance across social, programmatic, SEO and CRM channels
Key Behaviours
Champions a fan first mindset who advocates the best for Fan Experience and is mindful of operational excellence at all times.
Leads with collaboration, clarity and confidence.
Has the ability to work cross functional across teams and business units.
Fosters a culture of innovation and continuous improvement, with the ability to form trust and meaningful relationships with all partners.
Balances structure with creativity to solve problems effectively
Develops high-performing, empowered teams
Communicates with impact and purpose
Adapts positively to change and brings others with them
Acts with integrity, inclusivity and respect
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.
Find out more at: http://www.universalmusic.com.
View our current career opportunities at: http://www.umusiccareers.com
Offices: 2220 Colorado Avenue, Santa Monica, California 90401, US · Hilversum, NL · 1755 Broadway Ave, New York, NY 10018, US · 21301 Burbank Blvd, Los Angeles, CA 91367, US · 2220 Colorado Ave, Santa Monica, CA 90404, US
Music and entertainmentSocial MediaGamingRoboticsAppsSoftwareMusical InstrumentsMusicAudio Recording and ProductionVideo
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.
Find out more at: http://www.universalmusic.com.
View our current career opportunities at: http://www.umusiccareers.com
Offices: 2220 Colorado Avenue, Santa Monica, California 90401, US · Hilversum, NL · 1755 Broadway Ave, New York, NY 10018, US · 21301 Burbank Blvd, Los Angeles, CA 91367, US · 2220 Colorado Ave, Santa Monica, CA 90404, US
Music and entertainmentSocial MediaGamingRoboticsAppsSoftwareMusical InstrumentsMusicAudio Recording and ProductionVideo