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Full-time
Posted 13h ago
~40 hrs/week
Responsibilities
The Media Planning Executive will assist in developing and optimizing media plans across digital, social, and offline channels while collaborating with internal teams to ensure smooth execution. They will also analyze data to uncover audience behaviors and monitor live campaigns to ensure alignment with business objectives and KPIs.
Requirements
Candidates must have 1–2 years of experience in media planning, communications, or digital marketing. Proficiency in Excel, PowerPoint, and reporting tools is required, along with strong analytical and communication skills.
Full job description
Job Description:
We are looking for a Media Planning Executive who is passionate about strategy, insights, and the power of media to drive business growth. In this role, you’ll collaborate with internal teams to deliver day-to-day strategic work for clients — stewarding ideas from insight through execution across multiple channels. You’ll analyze data, uncover audience behaviors, and help translate business objectives into impactful, well-structured media plans that deliver measurable results.
Key Responsibilities
Assist in developing and optimizing media plans across digital, social, and offline channels.
Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation.
Deliver a point of view around client business, category, culture, and consumer by compiling, analysing, and interpreting data from various research sources (proprietary, syndicated, or client-provided).
Repurpose and adapt agency thought leadership for clients, and contribute to the creation of new thought-leadership materials.
Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed.
Keep a pulse on emerging media channels and partners — especially within the digital landscape — and identify how they can be leveraged in client strategies.
Support planners and managers with campaign forecasting, budgeting, and performance reporting.
Conduct research on market trends, audience behaviours, and competitor activities to inform strategy and planning.
Monitor live campaigns to ensure alignment with planned objectives and KPIs.
Mentor and support junior team members, fostering collaboration and continuous learning.
Requirements
1–2 years of experience in media planning, communications, or digital marketing.
Strong analytical, organizational, and communication skills.
Proficiency in Excel, PowerPoint, and reporting or planning tools.
A passion for understanding audiences and using insights to guide media decisions.
Ability to work collaboratively in a fast-paced, dynamic environment.
High attention to detail and a proactive attitude toward learning and growth.
Location:
Cairo
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Related keywords
Media PlanningDigital MarketingStrategyData AnalysisAudience BehaviorCampaign ManagementBudgetingForecastingMarket TrendsExcelPowerPointMedia ActivationKPIsResearchCommunications
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US