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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
The Specialist will execute and optimize performance marketing campaigns while collaborating with digital performance teams to meet client targets. They are responsible for campaign trafficking, quality assurance, and providing actionable insights through performance reporting.
Requirements
The role requires experience in campaign implementation and the ability to manage relationships with vendors and third-party representatives. Candidates should be capable of supervising junior staff and interpreting complex performance data to drive campaign success.
Full job description
The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
Focuses on day-to-day execution
Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Generates campaign reports and is responsible for pacing, QA and trafficking
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US