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Lead the strategy and execution of the global partner ecosystem to transform the alliances function into a commercially driven growth engine. Establish accountability for pipeline generation, revenue contribution, and scalable partner-led customer acquisition.
Requires a bachelor's degree and over 15 years of experience in global partner leadership within SaaS or enterprise technology. Must have a proven track record of scaling partner ecosystems and driving significant revenue growth through strategic alliances.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
The SVP, Global Alliances will lead the strategy, development, and execution of our global partner ecosystem to accelerate growth, drive customer success, and expand market reach. Reporting to the Chief Revenue Officer, this executive will be responsible for evolving the alliances organization from a primarily relationship-oriented and support-focused function into a commercially driven growth engine with clear accountability for pipeline generation, revenue contribution, and market expansion.
This role requires a leader with deep experience building high-performing partner organizations, driving cultural change, and establishing measurable business outcomes through strategic alliances. The successful candidate will shape how Sprinklr engages with partners, elevate expectations for partner performance, and create scalable programs that drive joint customer acquisition, expansion, and long-term value creation.
This role will also be instrumental in leading a strategic transformation of the Alliances function, evolving from a historically overlay, influence-based model into a true revenue-generating partner organization. The SVP will establish clear accountability for pipeline creation, sourced and co-sold revenue, and services attach, ensuring partners are embedded as a core growth engine of the business. This includes driving a shift in mindset, operating rhythms, and incentives across both internal teams and partners to prioritize measurable business outcomes, speed to value, and customer impact.
What You’ll Do
Strategic Ecosystem Leadership
Lead the ongoing transformation of Sprinklr's partner ecosystem by establishing a performance-driven operating model focused on revenue impact, pipeline creation, and customer growth.
Drive a cultural shift across the alliance's organization, reinforcing accountability, measurable outcomes, and strategic partner engagement.
Develop and execute a partner strategy that aligns investments and resources with the partners most capable of delivering meaningful business results.
Revenue Ownership & Partner-Led Growth
Establish and operationalize a partner-sourced and partner-influenced revenue model, with clear attribution, accountability, and forecasting rigor.
Embed partners into the full customer lifecycle, from pipeline generation through services delivery and expansion.
Drive co-sell discipline and execution excellence with Sales, including joint account planning, deal inspection, and governance.
Define and enforce rules of engagement (ROE) that prioritize speed, clarity, and customer outcomes across partner and direct sales motions.
Scale partner-delivered services capacity to increase attach rates, accelerate time-to-value, and improve gross margins.
Build and scale industry-specific and solution-based partner plays (e.g., CX, Contact Center, AI-driven insights).
Drive joint strategies with top partners, including co-innovation, co-marketing funds, and executive alignment.
Partner Enablement & Performance
Develop and implement partner enablement frameworks including training, certifications, and sales toolkits.
Establish and monitor KPIs to measure partner performance, pipeline contribution, and customer impact.
Lead Quarterly Business Reviews (QBRs) and Annual Reviews to ensure alignment and accountability.
Cross-Functional Collaboration
Partner with Product, Marketing, Sales, and Customer Success to ensure seamless execution of joint initiatives.
Collaborate with the Partner Program team to evolve competencies, tiers, and incentives.
Serve as the executive sponsor for key alliances, ensuring strategic alignment and executive engagement.
Market Expansion & Innovation
Grow and scale a nascent and immature channel
Drive global expansion through regional reseller recruitment and enablement.
Co-develop joint value propositions and go-to-market strategies with partners.
Leverage partner insights to inform product innovation and market strategy.
Operational Excellence
Ensure rigorous governance, reporting, and communication across the partner ecosystem.
Develop and execute a service delivery strategy that leverages both internal resources and external partners to maximize customer success and operational efficiency.
Continuously assess market trends, partner needs, and competitive dynamics to refine strategy.
Who You Are & What Makes You Qualified
Bachelor’s degree required; MBA or advanced degree preferred.
15+ years of experience in global partner and alliance leadership within a SaaS or enterprise technology company.
Proven success in building and scaling global partner ecosystems, including SIs, ISVs, cloud platforms, and resellers.
Strong track record of driving revenue growth, customer success, and market expansion through strategic partnerships.
Executive presence with the ability to influence and collaborate across C-level stakeholders.
Deep understanding of partner business models, market dynamics, and enterprise buying cycles.
High energy, resilient, and thrives in fast-paced, high-growth environments.
Outstanding communication and interpersonal skills to lead, collaborate, and influence cross-functional teams and stakeholders.
Leadership Attributes:
Proven track record leading organizational transformation and cultural change within a partner, channel, or go-to-market organization.
Demonstrated ability to evolve alliances functions from relationship-focused teams into strategic growth organizations with measurable commercial impact.
Strong change-management capabilities with experience aligning teams, processes, incentives, and partner expectations to support revenue growth objectives.
Creative and intellectually curious, with strong strategic intuition. Inquisitive appetite (and humility) for proactively identifying and aggressively pursuing continuous improvements.
Solid critical thinker with a proven ability to collaborate with both leadership and teams, demonstrating ability to influence, make sound decisions and drive alignment
Natural leader with a positive management style, combined with superior communication skills and unwavering ethics and integrity.
Superior interpersonal skills and executive presence, with an effective ability to quickly establish credibility, trust, and support within all levels of the organization.
We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:
Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
To learn more about employee benefits by region, click here.
To learn more about all-things-Sprinklr, visit our candidate resource hub here.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.
The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.
US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.
Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.
If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM).
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
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