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Lead the US marketing strategy for LEGO Education to accelerate expansion into core classrooms and drive revenue growth. Manage a team responsible for SDRs, campaigns, events, and ABM while aligning US commercial priorities with global marketing centers of excellence.
Requires deep knowledge of the US K-12 education market and experience leading integrated marketing strategies that drive measurable business impact. Must be skilled in managing teams and external partners, with a strong analytical mindset to optimize marketing investments using data.
At LEGO® Education, we believe the best learning happens when curiosity leads the way. As Head of US Marketing, you'll drive the growth strategies that inspire educators, engage decision-makers, and expand the impact of learning through play across the US.
The Head of US Marketing will lead the marketing strategy for LEGO Education’s US business, with a clear focus on accelerating LEGO Education’s expansion into the core classroom. This role is responsible for translating US market needs, customer insights, and commercial priorities into an integrated marketing strategy that builds awareness, drives demand, strengthens pipeline, and supports revenue growth across the full US portfolio.
As a member of the US & Global Marketing leadership teams, this role will serve as the primary connector between the US market and Global Marketing Centers of Excellence, leveraging resources across Brand, Communications, Web, and Product Marketing to deliver cohesive, audience-relevant, and commercially effective marketing plans while directly managing US Events, Content, Campaigns, Marketing Ops, SDRs, and ABM. This role will have shared accountability for driving overall market growth and reach, ultimately creating impactful learning outcomes through hands-on learning experiences in students across the US.
Please Note:
Relocation assistance is offered for this position.
The role is based out of our new Boston HUB location at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.
Core Responsibilities
Build, lead, and develop a best-in-class US marketing team responsible for overseeing an outsourced SDR function, national campaigns, national, regional, and digital events, content marketing, account-based marketing, lead generation, campaign execution, and measurable commercial impact.
Member of the US & Global Marketing Leadership Teams, representing the US market voice and ensuring alignment between US commercial priorities and global marketing strategy.
Develop a deep understanding of US market dynamics, Core Classroom buying journeys, customer needs, and audience insights to continuously optimize marketing strategy and inform global priorities.
Lead the integrated US marketing strategy across the full portfolio, ensuring plans support core classroom penetration, sustained enrichment position, brand awareness, demand generation, pipeline growth, web performance, and sales enablement.
Create and deliver US marketing plans, tactics, budgets, and performance measures that clearly connect marketing activity to US growth ambition and business outcomes.
Partner closely with US Sales leadership to improve lead quality, conversion, account progression, and marketing contribution to revenue.
Orchestrate US execution of global campaigns and product launches, leveraging Global Marketing resources across Brand, Communications, Web, and Product Marketing to ensure cohesive, locally relevant, and commercially effective activation.
Serve as the key US partner to global teams, providing market feedback, customer insights, campaign learnings, and performance data to shape future global strategies, assets, messaging, and product marketing priorities.
Partner with Educational Impact, Brand, and Comms to establish and grow co-marketing presence alongside fellow organizations in US Education, ensuring mission alignment, message resonance, and reach.
Own and drive the compliance agenda across US Marketing activities, including policies related to marketing investments, donations, sponsorships, gifts, hospitality, entertainment, and FOC goods.
Play your part in our team success!
At LEGO® Education, you contribute to our quest to give children the best possible learning experiences through purposeful play. Our goal is to deliver high-impact innovation concepts with a focus on interlinking education with the physical and digital LEGO® experience. Through our focus on science, technology, engineering, arts, and math (STEAM), we want to enable every student to develop the knowledge and skills they need to succeed at school and in life.
Do you have what it takes?
Strong knowledge of the US Education market, including how districts and schools make decisions, what educators need to adopt solutions successfully, and how the broader K-12 landscape continues to evolve.
Experience leading integrated marketing strategies that connect brand, demand generation, digital, events, content, product marketing, and sales enablement into a cohesive plan that drives measurable business impact.
Skilled at turning market insights, customer needs, and commercial priorities into clear marketing plans that build awareness, strengthen pipelines, improve conversion, and support revenue growth.
Experience leading teams and external partners, including outsourced sales development or lead generation functions, with a focus on performance, quality, collaboration, and continuous improvement.
Strong cross-functional partner who can work effectively with Sales, Global Marketing, Product Marketing, Communications, Brand, Web, and other stakeholders to align priorities and deliver through influence.
Analytical and commercially minded, comfortable using data, campaign performance, customer insights, and pipeline metrics to make decisions and optimize marketing investment and impact.
#LI-SK1
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Our mission is to inspire and develop the builders of tomorrow.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Offices: Aastvej 1, Billund, 7190, DK · 555 Taylor Road, Enfield, CT 06082, US · 33 Bath Road, Slough, Berks SL1 3UF, GB · Debreceni U. 342, Nyíregyháza, 4400, HU · 6020 E 82nd St, Indianapolis, IN 46250, US
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