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Operational Excellence Co-Op: Spring 2027- Indefinite Work Authorization
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Full-time
bachelor degree
Health Insurance, Dental Insurance, Vision Insurance, Prescription Drug Plan, Flexible Benefits Plan, 401k Retirement Savings Plan
Posted 1d ago
~40 hrs/week
Responsibilities
Develop and execute comprehensive dealer-focused marketing strategies to generate sales leads and ensure brand consistency across U.S. and global networks. Act as a key liaison between Marketing, Sales, and Product Management to align initiatives with business objectives.
Requirements
Requires a Bachelor's degree in Marketing or Communications and at least 5 years of experience in dealer or channel marketing. Candidates must possess strong analytical skills, the ability to lead cross-functional projects, and be willing to travel extensively.
Full job description
Company Description:
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting External
Marketing Manager, Dealer Programs
Develop and execute marketing strategies that empower a nationwide dealer network and help shape the future of a global brand. We are looking for a strategic marketer who enjoys building impactful programs, leading cross-functional initiatives, and translating strategy into measurable results as our Dealer Marketing Manager.
In this highly visible role, you will lead the development and execution of dealer-focused marketing strategies designed to generate sales opportunities, strengthen brand consistency, and support business growth across the U.S. and globally.
What You'll Do
As the Dealer Marketing Manager, you will serve as a key liaison between Marketing, Sales, Product Management and our dealer network. Your work will directly influence how our brand is represented in the marketplace and how our dealers engage with customers.
Key responsibilities include:
Develop, implement, and measure comprehensive dealer marketing strategies that generate qualified sales leads and support business growth.
Create integrated marketing campaigns targeting key customer segments through a variety of channels.
Partner with Marketing, Marketing Operations & Technology, Product Management, and Sales leadership to align marketing initiatives with business objectives.
Collaborate with dealer personnel across the U.S. to develop and execute impactful marketing programs.
Ensure dealer-facing digital and traditional marketing materials reflect established branding, messaging, and co-marketing standards.
Lead the development, maintenance, and optimization of dealer landing pages.
Champion the development and deployment of a Global Dealer Marketing Strategy.
Work with international stakeholders to establish marketing standards, co-branding requirements, messaging guidelines, and dealer compliance expectations.
Lead dealer marketing projects from concept through execution, ensuring delivery on time and within budget.
Track, analyze, and report on program performance using key marketing metrics and insights.
Qualifications
Bachelor’s degree in Marketing or Communications along with at least 5 years of experience in marketing, communications, dealer marketing, channel marketing, or related disciplines.
Exceptional written, verbal, and presentation communication skills.
Strong organizational skills with outstanding attention to detail.
Proven ability to build relationships and collaborate effectively in a fast-paced, team-oriented environment.
Demonstrated expertise in marketing strategy development and aligning marketing initiatives with business goals.
Experience leading cross-functional projects and influencing stakeholders at multiple levels.
Strong analytical skills with the ability to measure program effectiveness and communicate results.
Experience managing budgets and optimizing marketing investments.
Advanced proficiency with Microsoft Word, Excel, and PowerPoint.
Ability to manage multiple priorities, work under tight deadlines, and consistently deliver high-quality results.
Extensive travel.
Why Join Us?
This is an exciting opportunity to make a meaningful impact on a growing dealer network while helping guide the marketing direction of a global organization. You'll work with talented professionals across multiple disciplines, lead high-visibility initiatives, and play a critical role in shaping the customer experience from strategy through execution.
Apply today and help us strengthen the connection between our brand, our dealers, and our customers.
This is an on-site position at our New Bremen, OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
Crown is one of the world’s largest material handling companies. Crown’s award-winning line of lift trucks maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown seeks to provide customers with forward thinking and innovative solutions designed to improve performance and lower operating costs.
Headquartered in New Bremen, Ohio, Crown’s products are defining the future of material handling throughout the world. For more information, visit crown.com
Offices: 44 South Washington Street, New Bremen, OH 45869, US · Moosacher Straße 52, München, Deutschland 80809, DE · 85 – 87 Long St, (Cnr Long St & Cooper St), Smithfield, NSW 2164, AU
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