Location: Remote Reports to: Chief Executive Officer Direct Reports: Sales Team Salary: $220,000-$250,000 + bonus About Bask & Lather Bask & Lather is one of the fastest-growing independent haircare brands in the United …
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$220k–$250k/yr
Full-time
bachelor degree, postgraduate degree
Posted 17d ago
~40 hrs/week
Remote in United States
Responsibilities
Develop and execute the comprehensive commercial growth strategy across all revenue-generating channels including retail, wholesale, and international markets. Build the necessary commercial infrastructure, manage strategic partnerships, and lead the sales organization to scale the brand nationally.
Requirements
Requires a Bachelor's degree (MBA preferred) and over 12 years of commercial leadership experience, with at least 7 years leading sales organizations. Proven success in scaling omnichannel consumer brands within the beauty, personal care, or CPG industries is essential.
Full job description
Location: Remote Reports to: Chief Executive Officer Direct Reports: Sales Team
Salary: $220,000-$250,000 + bonus
About Bask & Lather
Bask & Lather is one of the fastest-growing independent haircare brands in the United States. We are a scalp-first hair wellness company with a rapidly expanding omnichannel business across DTC, Amazon, TikTok Shop, Walmart, wholesale, and international markets.
As we continue scaling toward a national retail footprint and prepare for significant long-term strategic opportunities, we are looking for an experienced commercial leader who can build the infrastructure required for the next stage of growth.
Position Summary
The Vice President of Commercial is responsible for developing and executing Bask & Lather's entire commercial strategy across all revenue-generating sales channels outside of paid marketing and e-commerce optimization.
This executive will own retail, wholesale, distributor relationships, international expansion, marketplace partnerships, commercial planning, forecasting, and sales operations.
This is a builder role. We are not looking for someone to maintain an existing organization. We are looking for someone who has successfully scaled high-growth consumer brands and can build the commercial infrastructure required to support future growth.
This position will partner closely with Marketing, Brand, Supply Chain, Finance, Operations, and Executive Leadership.
Key Responsibilities
Commercial Strategy
Develop and execute the company's long-term commercial growth strategy.
Build annual and multi-year revenue plans across all commercial channels.
Identify new channel opportunities and expansion strategies.
Within the first 12 months, this leader will have:
Built a comprehensive commercial strategy.
Strengthened key national retail partnerships.
Expanded independent beauty supply distribution.
Improved commercial forecasting accuracy.
Established annual Joint Business Plans with strategic retailers.
Built standardized commercial reporting and KPI dashboards.
Implemented a scalable sales operating cadence.
Hired and developed key commercial talent where needed.
Created a disciplined commercial planning process with Supply Chain and Finance.
Identified and launched new revenue opportunities across domestic and international markets.
Key Performance Indicators (KPIs)
This role will be measured on:
Revenue Growth
Net sales growth by channel.
New account acquisition.
Same-store sales growth.
Distribution expansion.
Retail door growth.
Retail Performance
Shelf productivity.
Velocity.
Fill rate.
On-time launches.
Retail compliance.
Promotional effectiveness.
Commercial Excellence
Forecast accuracy.
Trade spend ROI.
Gross margin improvement.
Customer profitability.
Distributor performance.
Leadership
Team performance.
Cross-functional collaboration.
Employee development.
Retention of key talent.
Execution against strategic initiatives.
Why Join Bask & Lather?
You'll have the opportunity to help shape one of the fastest-growing independent beauty brands in the country during a pivotal stage of growth. This role offers significant ownership, visibility, and the ability to make a lasting impact on a brand with national ambitions.
If you're energized by building brands, leading cross-functional initiatives, and creating culturally relevant marketing that drives both brand equity and business growth, we'd love to meet you.
Equal Opportunity Statement
Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.
We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.
All-natural hair care solutions to help you grow it—and keep it too!
Industry
Personal Care Product Manufacturing
Company size
11-50 employees
Founded
2020
Headquarters
YONKERS, NY
LinkedIn followers
12,638
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love. We take pride in offering powerful, natural products at accessible prices—because healthy hair should never be out of reach.
Based on 2076 listings with disclosed salaries, most logistics jobs in New York pay between $62k–$130k per year. Individual offers vary with seniority, company size, and specialization.
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