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Design and implement real-time engagement and retention campaigns to maximize customer lifetime value and reduce churn. Collaborate with product and analytics teams to optimize trigger logic and reactivate dormant customers through data-driven strategies.
Requires over 3 years of experience in lifecycle campaigns and CRM platforms with advanced proficiency in SQL and predictive analytics. Candidates should have a strong understanding of engagement frameworks and experience with A/B testing and optimization.
We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.
We are seeking a Lifecycle CRM Manager in our central Singapore office to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers.
Key Responsibilities:
Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage
Optimize trigger logic, timing, and frequency to maximize engagement without fatigue
Design retention strategies targeting customers showing disengagement signals
Build predictive models to identify churn risk and trigger proactive interventions
Create winback campaigns to reactivate dormant and lapsed customers
A/B test messaging, timing, and channel strategies for triggered communications
Monitor engagement and retention metrics and refine strategies based on performance data
Collaborate with product and analytics teams to identify key engagement and churn moments
Requirements:
3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms
Strong analytical skills with ability to translate data into engagement and retention strategies
Proven experience building predictive models or working with predictive analytics
Knowledge of customer lifecycle marketing and engagement frameworks
Familiarity with financial services products and trading behavior desirable
Advanced proficiency with SQL and marketing analytics tools
Understanding of real-time decisioning and event-based marketing
Experience optimizing trigger logic and campaign frequency
A/B testing and experimentation mindset with focus on optimization
Data-driven approach with ability to develop and implement retention strategies
The future gets built here. We’re a global fintech that’s growing stronger, built on scale, legacy, and proof – but driven by people who want to shape what comes next, not just maintain what exists. At IG, you won’t watch from the sidelines; you’ll work on real products and platforms that help thousands of customers access markets and grow their wealth. We think like a start-up, but we deliver like a FTSE-listed business. Innovation isn’t a chapter in our story, it’s the standard – from our trading platforms to our data and client experiences. If you bring curiosity, ambition and a high bar for your own performance, we’ll give you the backing, tools and exposure to do game-changing, career-defining work. Today, we’re a global fintech company incorporating the IG, tasty, IG Prime, Freetrade and Independent Reserve brands, with a presence in 18 countries across five continents – Europe, North America, Africa, Asia-Pacific and the Middle East. Our award-winning products and platforms empower customers all over the world to unlock opportunities around the clock, giving them access to over 19,000 financial markets. Today, more than 700,000 customers call IG Group home.
Offices: Cannon Bridge House, 25 Dowgate Hill, London, EC4R 2YA, GB · Level 7, 417 St Kilda Road, Melbourne, VIC 3004, AU · 311 South Wacker Drive, Al Fattan Currency House, Tower 2 Level 27, Dubai, AE · 17 Avenue George V, Paris, 75008, FR · Zweigniederlassung Deutschland, Berliner Allee 10, Düsseldorf, 40212, DE
