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Full-time
bachelor degree, professional certificate
Posted 1h ago
~40 hrs/week
Responsibilities
The Head of Personal Lines Distribution is responsible for driving profitable growth across agency, direct, and partnership channels while managing key strategic accounts. This role provides leadership for sales planning, distribution operations, and cross-functional collaboration to ensure market-share targets and service standards are met.
Requirements
Candidates must possess at least 10 years of experience in personal lines insurance or financial services with a strong background in multi-channel distribution. A professional insurance qualification or a degree in Business, Marketing, or Finance is required.
Full job description
The role is accountable for driving profitable growth of the P-Lines portfolio (e.g. travel, home, personal accident, foreign maid & Pets) across agency, direct and partnership channels, and for deepening relationships with specific strategic/key accounts. It provides overall leadership for sales planning, specific key account strategy, channel performance, and distribution operations, while ensuring strong governance, compliance and service standards.
1. Sales & Distribution Strategy
Develop and implement the overall P-Lines distribution and the specific key account strategy to achieve sales volume, profitability, and market‑share targets across channels (agency, direct, intermediaries, and specific strategic partnerships).
2. Key Accounts Management Leadership
Define the specific key/strategic accounts portfolio for P-Lines and lead the development of account plans, including sales targets, product mix, pricing and service commitments, to maximise revenue per account and retention.
3. Channel Management & Performance
Direct and control the P-Lines sales teams to ensure they are appropriately motivated and trained to meet sales targets, and that channel activities are executed effectively and in line with company policies and regulatory requirements.
4. Portfolio & Commercial Management
Monitor the performance of the P-Lines portfolio (production, persistency, loss ratios, channel economics) and take timely actions on pricing, campaigns or channel mix to achieve growth and profitability objectives.
5. Customer & Partner Relationships
Build and maintain senior‑level relationships with key distributors, corporate partners and major intermediaries, acting as the primary executive contact to secure renewals, grow wallet share and open new business opportunities.
6. Sales Governance & Compliance
Ensure distribution practices comply with internal policies and external regulatory requirements, including sales conduct, product suitability, documentation, and incentive frameworks across channels.
7. People Leadership & Capability Building
Lead, coach and develop the various P-Lines distribution teams, including managers and senior executives, to strengthen account management, channel management and sales excellence capabilities.
8. Cross‑Functional Collaboration
Partner with Product, Underwriting, Operations, Digital, Risk and Marketing to co‑create propositions, campaigns and service enhancements that support P-Lines sales and specific key account strategies.
9. Market & Competitor Insight
Oversee market and competitor analysis for personal lines and specific key accounts, ensuring insights are translated into distribution strategies, pricing and channel tactics.
10. Budget & Resource Management
Develop and control the budget for P-Lines distribution-related functions, ensuring financial targets are met, and resources are optimally allocated across channels and initiatives.
Requirements
Professional insurance qualification (e.g. CII or AII) or a Degree in Business, Marketing, Finance or a related discipline.
At least 10 years’ P-Lines experience within insurance or financial services, including substantial exposure to personal lines/general insurance and multi‑channel distribution.
Track record in leading or working closely with sales teams and managing key/strategic accounts with responsibility for impacting revenue, margins and positive customer outcomes.
Strong knowledge of P-Lines insurance channel management, customer acquisition, sales strategy and account management.
Ability to develop and implement sales policies, business plans and distribution strategies.
Strategic thinker with strong business environment analysis, sales strategy and stakeholder management skills.
Excellent leadership, influencing, communication and interpersonal capabilities, able to confidently engage senior internal and external stakeholders.
Strong orientation towards results, customer service and governance, with the ability to balance growth, profitability and conduct standards.
Related keywords
Personal LinesInsuranceDistribution StrategySales ManagementKey Account ManagementPortfolio ManagementCIIAIIFinancial ServicesLoss RatiosChannel EconomicsSales GovernanceComplianceStrategic PartnershipsMarket ShareBusiness Development
Income Insurance Limited (Income Insurance) is one of the leading composite insurers in Singapore, offering life, health and general insurance. Established in Singapore to plug a social need for insurance in 1970, Income Insurance continues to put people first by serving the protection, savings and investment needs of individuals, families and businesses today. Its lifestyle-centric and data-driven approach to insurance and financial planning puts the company at the forefront of innovative solutions that empowers the people it serves with better financial well-being.
Additionally, Income Insurance is committed to being a responsible business that champions the environment and builds stronger communities by supporting financial inclusion, education for youth-in-need and seniors’ well-being.
For more information, please visit www.income.com.sg
Offices: 75 Bras Basah Road, Singapore, 189557, SG · 2 Tampines Central 6, #01-01 NTUC Income Tampines Point, Singapore, Singapore 529483, SG · 1 Paya Lebar Link, #07-01 PLQ 1 Paya Lebar Quarter, Singapore, 408533, SG
Life InsuranceHealth InsuranceGeneral Insuranceand Commercial InsuranceHealth CareInsurance
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