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The Brand Manager leads the long-range strategy and P&L stewardship for the Tillamook cheese portfolio. They collaborate with cross-functional teams to drive product improvements, line extensions, and category growth initiatives.
Candidates must have 7+ years of experience in marketing or product management, ideally within the consumer packaged goods industry. An MBA or equivalent experience is required, along with strong analytical skills and experience managing P&L.
Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there. We’re loading up for our best years to come and want you to join us.
As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. We’re looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day.
What you will do:
The Brand Manager is responsible for leading the strategy on our established branded cheese business. This is a cross-functional role that requires excellent relationship building skills, presentations skills, and project management skills.
This role is responsible for leading the long range plan of our base portfolio across all segments for the Tillamook Cheese brand. This role will initiate and own base product improvements and line extensions as well as P&L stewardship. They will support field sales with category insights to help gain and maintain strong retail distribution relationships while also partnering with marketing and packaging design to bring base business initiatives to life on shelf and in consumer communication.
This role will partner with our Brand Manager on Cheese Innovation to ensure successful launch and ongoing market growth of new platform initiatives for the branded cheese business.
This role reports into the Director of Category Growth, Cheese.
Here’s a day in the life:
The internal champion of owned cheese segments at Tillamook; uphold the product and brand strategy, inspires internal teams with the product vision
Oversee development of category strategy and objectives, while also implementing and reporting out on annual plans, tactics and budgets for product categories
Define product segment strategies that grow the total cheese portfolio, including but not limited to identifying what products to offer, product positioning, pricing approach, packaging improvement
Analyze consumer/customer/market trends and recommend corrective actions to meet or exceed annual sales and profit objectives
Initiate research projects, working with Consumer Insights Manager to develop research scope, analysis information, and develop insights that drive strategic decisions on brands or products
Know your product P&L, and work with cross-functional partners to set product pricing, analyze and set margin targets, and understand and communicate variances to profit
Develop strategy briefs for new products, packaging, and communications.
Participate in customer calls/market visits to continue momentum on base initiatives and to identify improvement opportunities to move the business forward
Oversee packaging design projects that impact existing portfolio, working with packaging vendors and marketing communications
Work with Vendor Relations to make sure projects stay on track
Work with sales to form the merchandising strategy for current portfolio
Manage SKU rationalization process
Manage category scorecard reporting to organization
Understanding of manufacturing, packaging, out-of-store marketing, in-store marketing, sales
Demonstrate excellent communications skills, with experience in managing complex, cross-functional projects
Demonstrate strong analytical and quantitative skills
Utilize MS Office applications, especially Excel and PowerPoint
Knowledge, skills, and abilities:
EDUCATION: MBA or equivalent experience in food/beverage industry
EXPERIENCE: 7+ years in marketing, product management
Experience managing a brand – ideally consumer packaged goods – having input on manufacturing decisions as well as sales/marketing, with direct experience in owning the accountability for meeting project objectives
Experience in product improvement projects – either to improve profitability or consumer relevance – including aligning cross-functional teams, driving work and successfully launching into market on time
Experience delivering presentations to category buyers and executives
Experience owning a P&L, delivering profitable growth in a established category
Experience in scoping and executing primary and secondary research, digesting the information, and leveraging it for use in sales presentations and for product marketing decisions
Hands on experience in analyzing and deriving insights from scan and panel data (such as IRI, Nielsen)
A solid understanding of how food manufacturers/marketers go to market through retail or foodservice channels
Experience leading teams and in-direct management of cross-functional teams
Industry leading benefit and reward programs:
We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.
We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. We are seeking talent from a wide range of diversity, perspectives, and backgrounds to join our exceptional organization and help us build our future.
Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace. EEO
TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.
#LI-KC
Farmer-owned since forever. Doing things right since always.
Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook® produces internationally recognized, award-winning cheese as well as exceptional ice cream, butter, cream cheese spreads, yogurt and sour cream, made with unwavering values that never sacrifice or compromise quality for profit. TCCA is owned by a group of farming families, primarily based in Tillamook County, Oregon. TCCA operates production facilities in Tillamook and Boardman, Oregon and employs more than 1,000 people throughout the state. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com.
Offices: 4175 Highway 101 North, Tillamook, OR 97141, US · 1400 NW 22nd Ave., Suite 100, Portland, OR 97210, US · 79588 Rippee Rd, Boardman, OR 97818, US
