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About the Role We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics…
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Full-time
Posted 38d ago
~40 hrs/week
Responsibilities
The role involves owning the marketing technology stack and designing scalable workflows for lead capture, scoring, and routing. The manager will also analyze funnel data to provide executive insights and ensure data governance and compliance across platforms.
Requirements
Candidates need over 7 years of experience in Marketing Operations within B2B SaaS, specifically using Marketo and Salesforce. Strong analytical skills and the ability to manage complex, cross-functional projects in fast-paced environments are required.
Full job description
About the Role
We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.
You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.
Key Responsibilities
Platform Ownership & Governance
Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
Evaluate, implement, andoptimizemarketing technologies to improve efficiency, scalability, and performance.
Manage vendors,contracts, renewals, account management, and technology budgets.
Data Governance & Database Management
Execute andoptimizedatabase hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).
Funnel Ownership & Lead Lifecycle
Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
Build and track each stage of the funnel from MQL through Opportunity Won,establishingbenchmarks andidentifyingbottlenecks.
Monitor MQL health andvelocity, andimplement solutions to improve stage progression and conversion rates.
Qualifications
7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
Proventrack recordmanaging inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
Strong analytical and data storytelling skills —abilityto translate complex data into clear, executive-ready insights.
Project managementproficiencywith the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
Curiosity about AI tools and emergingmartech; willingness to experiment and integrate new capabilities into workflows.
Comfortable with ambiguity, fast-moving environments, and building processes from scratch.
Salary Range
$102,000.00 - $144,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, CWAN’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, CWAN supports over $8.8 trillion in assets globally. Learn more at cwan.com.
Offices: 777 W. Main Street, Suite 900, Boise, Idaho 83702, US · 120 W 45th St, 15th Floor, New York, New York 10036, US · 52 Conduit St, First floor, London, England W1S 2YX, GB · 40 Torphichen Street, 5th Floor, Edinburgh, Scotland EH3 8JB, GB · Sector 125 Road, 2nd Floor, Noida, Uttar Pradesh 201301, IN
Integrated Investment AccountingCompliancePerformance & Risk Reportingdaily aggregationreconciliation and validation of investment dataComplete investment portfolio transparencyAutomated GAAPSTAT and Tax Investment Accountingand saasAccounting
How much do Management & Leadership jobs in Washington, DC pay?
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