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Manage retail gifting and commercialization strategies for iconic quick service restaurant brands. Drive growth and brand love through high-impact work in a fast-paced environment.
The candidate should possess a passion for learning and a desire to implement change within a global corporate structure. Experience relevant to retail commercialization and management is expected based on the seniority of the role.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Tim Hortons is Canada’s Most Loved Brand and we’re building the next chapter of our retail business. We’re looking for a strategic, commercially driven individual to scale our Retail Gifting business and unlock new revenue streams across our restaurants, eCommerce, and third-party retail channels.
This newly created role will manage and execute the end-to-end Tim Hortons gifting strategy spanning gift cards, corporate B2B gifting, and the overall omni-channel gifting experience.
You will operate at the intersection of marketing, sales, and commercialization, with a mandate to build a best-in-class gifting ecosystem that drives both brand love and incremental growth.
What You’ll Do
• Execute the overall retail gifting strategy across restaurant, corporate/B2B, and 3rd party retailer channels
• Grow & Innovate Gift Cards: manage the annual marketing calendar & SKU assortment and develop all-new promotion, design, and packaging concepts to drive sales & profitability
• Drive Corporate Gifting: Develop and scale a B2B gifting program leveraging gift cards, merchandise, and CPG products to create compelling and curated gifting experiences
• Deliver Omni-Channel Execution: Project manage all aspects of program execution including commercialization timelines, agency/vendor deliverables, creative, and merchandising
• Drive Commercial Impact: Partner cross-functionally to develop loyalty & pricing offers, gift-ready products/packaging, and channel-specific execution standards
• Enable Planning & Forecasting: partner with OMNI Planning & Supply Chain to develop, track, and action inventory forecasts and supply management tactics
• Own Performance: Manage KPIs and the Gifting P&L, using data to optimize growth, profitability, and customer engagement
• Excel In Partner Management: Manage 3rd party retailer, supplier, agency, and corporate partners along with highly cross-functional internal projects to achieve strategic business objectives
Required Skills
• Bachelor’s degree in Business, Marketing or related field
• 3-5 years of experience in Retail, CPG, or OMNI-Channel business roles (marketing, category, brand management or business development)
• Proven ability to build and scale new business lines or revenue streams
• Highly analytical with ability to translate data insights into clear strategic actions
• Strong commercial acumen with experience managing P&L is an asset
• Ideal candidate has experience managing agency, retailer, or distributor accounts & relationships
• Experience in B2B sales, partnerships, or account management is strongly preferred
• Previous experience in gift cards, payments, or gifting categories is an asset
• Comfortable operating in ambiguity and building from the ground up
• Strong cross-functional leadership and influencing skills
Base salary range of $105,000 – $130,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan.
This posting is for an existing vacancy.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Tim Hortons | Burger King | Popeyes | Firehouse Subs
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
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