Miami, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Regional Marketing Planning, Budget Management, Project Management, Data Analysis, Stakeholder Management
Toronto, Ontario, Canada · On-site
$100k–$120k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Bilingual French and English, Property Management, Property Accounting, Revenue Accounting, Lease Administration
Miami, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Data Analytics, Business Intelligence, Tableau, Project Management, Strategic Leadership
Miami, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Brand Marketing, Category Strategy, Product Innovation, Go-To-Market Planning, Consumer Insights
Guelph, Ontario, Canada · On-site
$63k–$73k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Systems Analysis, Application Support, Supply Chain Management, Troubleshooting, Technical Documentation
Zug, Zug, Switzerland · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Franchise Management, Business Development, Strategic Planning, Financial Analysis, Operational Excellence
Miami, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Media Planning, Agency Management, Performance Analytics, First-Party Data Strategy, Budget Management
Jacksonville, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: QSR Operations, Relationship Building, Root-Cause Problem Solving, Public Speaking, Microsoft PowerPoint
Miami, Florida, United States · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: CRM Strategy, Lifecycle Marketing, Personalization, Audience Activation, Braze
Toronto, Ontario, Canada · On-site
$105k–$130k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Product Development, Retail Merchandise Design, Market Trend Analysis, Adobe Illustrator, Adobe Photoshop
Toronto, Ontario, Canada · On-site
$70k–$85k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Accounts Receivable, Account Reconciliation, Financial Reporting, Microsoft Excel, Microsoft Outlook
Zug, Zug, Switzerland · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Food Innovation, Market Assessment, Product Development, Consumer Insights Analysis, Stakeholder Management
Jacksonville, Florida, United States · On-site
Hungry to help build the most loved restaurant brands in the world? Join us for a Coffee Chat with a current RBI employee! Whether you’re eyeing a future in Marketing, Finance, Development, Operations, or Tech, this is y…
Skills: Marketing, Finance, Development, Operations, Technology
Toronto, Ontario, Canada · On-site
$120k–$160k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Product Analytics, Digital Analytics, Experimentation, Customer Insights, KPI Measurement
Toronto, Ontario, Canada · On-site
Hungry to help build the most loved restaurant brands in the world? Join us for a Coffee Chat with a current RBI employee in our Toronto Office! Whether you’re eyeing a future in Marketing, Finance, Development, Operatio…
Skills: Marketing, Finance, Development, Operations, Technology
Zug, Zug, Switzerland · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Financial Modeling, M&A Diligence, Deal Structuring, Corporate Development, Investment Banking
Toronto, Ontario, Canada · On-site
$105k–$125k/yr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Microsoft Excel, SQL, PowerPoint, Python, AI Tools
Zug, Zug, Switzerland · On-site
Hungry to help build the most loved restaurant brands in the world? Are you interested in a future career in Marketing, Finance, Development, Operations or Technology? Apply for an opportunity to join a 1:1 Coffee Chat w…
Skills: Marketing, Finance, Development, Operations, Technology
Syracuse, Kansas, United States · On-site
$21/hr–$24/hr
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Payroll Processing, PeopleSoft, Tax Withholding Regulations, Garnishment Processing, Microsoft Office
Toronto, Ontario, Canada · On-site
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest…
Skills: Strategic Sourcing, Financial Modeling, Contract Negotiation, Industry Analysis, Vendor Management
Miami, Florida, United States • On-site
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Responsible for developing and executing regional marketing strategies to grow franchisee sales, traffic, and profitability in the US Midwest. This includes managing local partnerships, overseeing budgets, and tailoring national campaigns to specific market needs.
Requires a results-oriented professional with strong business acumen and the ability to influence stakeholders across various levels of seniority. Candidates must be highly organized, data-driven, and capable of managing multiple priorities in a fast-paced environment.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Summary: The Manager, Field Marketing, BK, US Midwest is directly responsible for supporting and growing franchisees’ sales, traffic, and profitability by planning and executing effective regional marketing plans, adjusting and tailoring the National Marketing Calendar to each of the different DMAs by leveraging local insights, cultural moments, and guest preferences, resonating with both existing and new customer bases and ensuring BK is meeting their Marketing KPIs. Moreover, the ALM aids in the execution of national marketing campaigns and provides execution support to local market tests. You will report directly to the Sr. Manager, Field Marketing BK, US. Your main clients are BURGER KING® franchisees and their operating teams, and you will work closely with the rest of the Marketing Team, Digital, Technology, the Midwest Division field team, including Franchisee Business Partners, General Managers, and Operations Partner.
Roles and Responsibilities:
Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
Identify designated market area gaps and create strategy to increase market share presence
Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities.
Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed
Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories, including MO&P and Delivery (both 1P and 3P)
Works closely with the BURGER KING® US (insert region) Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts,
Owns the onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
Provides Execution support for Market Tests (on demand)
Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.
Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
Adds to franchisees’, (insert region) team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics
Skills & Qualifications:
3–5 years of relevant experience in marketing, preferably in field marketing, brand marketing, QSR, retail, or franchise environments, with demonstrated ability to manage campaigns, analyze performance data, and collaborate cross-functionally.
Bachelor’s degree in marketing, Business Administration, Finance, or a related field.
Team oriented, collaborative & culturally aligned
Sales driven & Profit smart (business acumen)
Exercises good judgment & decision making
Internally motivated & trustworthy
Problem solver, analytical, curious, detailed & process oriented
Data-driven and Results oriented
Self-starter, extremely organized and able to manage multiple priorities (great project management)
Effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
Ability to establish goals and convert plans into action
Excellent communication skills (both verbal and written)
Ability to persuade and influence others, regardless of their title or seniority
Ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal corporate functions, and senior leadership.
#burgerking
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Tim Hortons | Burger King | Popeyes | Firehouse Subs
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Offices: 130 King St W, Toronto, Ontario M5X 2A2, CA · 5707 Blue Lagoon Dr, Miami, Florida 33126, US · Dammstrasse 23, Zug, 6300, CH · 8 Cross Street Manulife Tower, #28-01 to 07, Singapore, 048424, SG · 12753 Gran Bay Pkwy, Suite 150, Jacksonville, Florida 32258, US
Tim Hortons | Burger King | Popeyes | Firehouse Subs
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Offices: 130 King St W, Toronto, Ontario M5X 2A2, CA · 5707 Blue Lagoon Dr, Miami, Florida 33126, US · Dammstrasse 23, Zug, 6300, CH · 8 Cross Street Manulife Tower, #28-01 to 07, Singapore, 048424, SG · 12753 Gran Bay Pkwy, Suite 150, Jacksonville, Florida 32258, US
