New York, New York, United States · On-site
$85k–$132k/yr
Company Description The Regional Sales Manager’s (RSM) primary responsibility is to sell and execute Red Bull’s strategies and initiatives across an assigned group of regions, divisions, or banners within a specific nati…
Skills: Key Account Management, Sales Strategy, Business Analysis, Negotiation, Relationship Building
Stockton, California, United States · On-site
$21/hr–$23/hr
Company Description This is a training role that is made to prepare the Sales Trainee for the Account Sales Manager role. The role primarily is to support sales initiatives and provide route coverage for the ASM during v…
Skills: Sales, Customer Service, Merchandising, Account Management, Route Coverage
Denver, Colorado, United States · On-site
$100k–$150k/yr
Company Description Drive the sales and marketing of Red Bull in the On Premise accounts in their assigned region together with their team of Musketeers. The ROPM will train, coach, develop and assess the Musketeers to s…
Skills: Sales Management, On Premise Industry Knowledge, Team Coaching, Analytical Skills, Negotiation
Granville, Ohio, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales, Social Media Content Creation
San Diego, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Product Sampling, Social Media Content Creation
Tempe, Arizona, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Product Sampling, Relationship Building
Fresno, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Relationship Management, Product Sampling, Social Media Content Creation
Santa Cruz, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales Execution, Social Media Content Creation
Sacramento, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales Execution, Social Media Content Creation
Los Angeles, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Product Sampling, Relationship Building
Costa Mesa, California, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales Execution, Social Media Content Creation
Honolulu, Hawaii, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales Execution, Social Media Content Creation
Chicago, Illinois, United States · On-site
$109k–$121k/yr
Company Description The Key Account Manager, Convenience’s (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local t key account chains (KA), influencing execution of programs via local…
Skills: Account Management, Sales Strategy, Budget Management, Business Relationship Development, Merchandising Standards
DuBois, Pennsylvania, United States · On-site
Company Description Reporting to the District Sales Manager, the Account Sales Manager's (ASM) primary function is to perform outside sales of product inventory while driving an assigned route of accounts. You will incre…
Skills: Sales, Account Management, Customer Service, Inventory Management, Product Display
Charlotte, North Carolina, United States · On-site
$92k–$138k/yr
Company Description The Category Manager directly supports the Director of Category Development in building consumer- and customer-focused strategies, tactics, and category-grounded solutions. This individual will conduc…
Skills: Category Management, Assortment Planning, Pricing Strategy, Data Analysis, Syndicated Data Analysis
Pleasantville, New Jersey, United States · On-site
$16/hr–$25/hr
Company Description The Full-Time Merchandiser supports strong in-store execution by ensuring Red Bull products are consistently stocked, maintained, displayed, and rotated to brand standards across small and/or large fo…
Skills: Merchandising, Inventory Management, Planogram Compliance, Product Rotation, Customer Relationship Management
South Bend, Indiana, United States · On-site
Company Description Reporting to the General Sales Manager, the District Sales Manager (DSM) is responsible for leading a group of Account Sales Managers (ASMs) that are accountable for in-store execution for a set group…
Skills: Sales Management, KPI Tracking, Team Coaching, Direct Store Delivery, Performance Management
Maple Grove, Minnesota, United States · On-site
$16/hr–$24/hr
Company Description The Full-Time Merchandiser supports strong in-store execution by ensuring Red Bull products are consistently stocked, maintained, displayed, and rotated to brand standards across small and/or large fo…
Skills: Merchandising, Inventory Management, Planogram Compliance, Product Rotation, Customer Relationship Management
Maple Grove, Minnesota, United States · On-site
$16/hr–$24/hr
Company Description The Full-Time Merchandiser supports strong in-store execution by ensuring Red Bull products are consistently stocked, maintained, displayed, and rotated to brand standards across small and/or large fo…
Skills: Merchandising, Inventory Management, Product Rotation, Planogram Compliance, Customer Relationship Management
Santa Monica, California, United States · On-site
$92k–$138k/yr
Company Description The Key Account Marketing Manager – Limited Service Restaurants (LSR) implements Red Bull’s strategy and drives performance across key emerging segments, including coffee and quick-service. This role …
Skills: Strategic Marketing, Account Management, Project Management, Business Planning, Budget Management
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The Regional Sales Manager is responsible for executing Red Bull's sales strategies and managing key account volume, pricing, and distribution across assigned grocery regions. This includes developing strong relationships with regional decision-makers and coordinating with Distributor Partners to ensure program implementation.
Candidates need a minimum of 4 years of sales and key account experience, preferably in CPG, FMCG, or DSD operations. Proficiency in Microsoft Excel and PowerPoint, along with strong analytical and negotiation skills, is required.
The Regional Sales Manager’s (RSM) primary responsibility is to sell and execute Red Bull’s strategies and initiatives across an assigned group of regions, divisions, or banners within a specific national chain.
Key responsibilities include managing regional key account volume, market share, spending budgets, and performance results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is also responsible for developing productive business relationships with assigned accounts, creating solutions that meet customer needs while supporting Red Bull’s goals, and driving best practices by delivering strong results and developing innovative solutions.
RSMs must also ensure that all regional programs and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.
Shelf and Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures that all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives related to product flow and package mix.
Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.
Promotion: Develops an annual promotion schedule in accordance with chain headquarters goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures that all promotions are supported by effective point-of-sale materials and incremental displays.
Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific point-of-sale materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.
Establishes a “wiring model” that ensures communication with all regional chain decision-makers.
Routinely engages in activities to build partnerships and strengthen relationships at the regional, division, and banner levels within assigned chains.
Establishes the necessary tools and business review templates to ensure Red Bull personnel review similar data with local Distributor Partners (DPs), supporting consistency across the country.
Ensures regional, divisional, and banner compliance with annual Customer Marketing Agreements from chain headquarters for all designated areas of responsibility.
Manages travel and expense spending within the assigned budget.
Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programming and promotions.
Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead.
Drives post-promotion analysis, in conjunction with Category Management, following all programs to evaluate promotional effectiveness.
Pursues business relationships that allow Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that drive future strategy and improve understanding of consumer purchase patterns.
Thoroughly analyzes business and customer sales to define priorities and areas of focus.
Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and other key topics.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from the competition.
Provides energy category insights that drive changes in promotion, price, distribution, or merchandising practices.
Routinely engages in activities to build relationships and strengthen connections with key accounts beyond the buyer level.
Uses appropriate communication processes to keep Distributor Partners and Distributor Partner Managers informed of regional, divisional, and banner-level programs and initiatives for assigned chains.
Routinely visits Distributor Partners to maintain personal contact and open lines of communication.
Maintains open communication with relevant regional and Distributor Partner personnel to ensure effective program implementation.
Minimum of 4 years of sales and key account experience with a strong track record of success, preferably in the beverage, consumer packaged goods (CPG), or fast-moving consumer goods (FMCG) industries, or within a Direct Store Delivery (DSD) operation.
Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
Strong analytical skills and experience using both internal and external data sources.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Must be highly proficient in Microsoft Excel and PowerPoint.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Gives Wings to People and Ideas.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
Offices: Am Brunnen 1, Fuschl, 5330, AT · 155 - 171 Tooley Street, London, London SE1 2JP, GB · 1740 Stewart Avenue, Santa Monica, CA 90404, US · Doody St, Sydney, NSW 2015, AU · Sankt Petri Passage 5, Copenhagen, Capital Region 1165, DK
Red Bull Gives Wings to People and Ideas.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
Offices: Am Brunnen 1, Fuschl, 5330, AT · 155 - 171 Tooley Street, London, London SE1 2JP, GB · 1740 Stewart Avenue, Santa Monica, CA 90404, US · Doody St, Sydney, NSW 2015, AU · Sankt Petri Passage 5, Copenhagen, Capital Region 1165, DK
