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$140k–$150k/yr
Full-time
Medical, Dental, 401(k), Tuition reimbursement, Flexible time off
Posted 6d ago
~40 hrs/week
Remote in New York, New York, United States
Responsibilities
The Associate Director will create and execute integrated omnichannel marketing plans for healthcare clients and brands. They will act as a subject matter expert, bridging insights, creative, and analytics to build high-performing engagement ecosystems.
Requirements
Requires 4+ years of agency experience in healthcare or pharmaceutical marketing focusing on digital or omnichannel strategy. Proficiency in CRM, data analytics, and the ability to manage multi-stakeholder client relationships is essential.
Full job description
In the journey of life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
About the Role:
Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.
The Associate Director, Omnichannel Strategy will collaborate on the creation and execution of integrated marketing and communications plans for a specific set of clients and brands. In this role, you will serve as a subject matter expert for your accounts while partnering with other omnichannel strategists, members of the strategy team, and colleagues from various disciplines, including account management, project management, creative, data, technology, and media. You will have client-facing responsibilities, so strong presentation skills are essential.
The position offers flexibility for remote and hybrid work arrangements. You will report to the SVP, Omnichannel Strategy.
You will:
Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset
Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences
Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life
Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan
Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations
Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging
Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges
Bring new innovative thinking to clients that propel their businesses forward
Supporting business development from assisting in new business pitches
Keep current on omnichannel best practices; trends, channels, technologies, and partners —both within and outside of healthcare
You Will Bring:
4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role
Experience marketing to patients/consumers is beneficial, but not required
Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics
Can manage client relationships and navigate multi-stakeholder environments
Hands-on experience supporting agency new business efforts
Proficient in creating impactful presentations
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$140,000—$150,000 USD
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more human™.
With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations.
Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.
Offices: 101 Avenue of the Americas, New York, NY 10013, US · One South Broad Street, Philadelphia, PA 19107, US · 125 S Clark St, Chicago, Illinois 60603, US · 730 Arizona Ave, Santa Monica, California 90401, US · 1700 Montgomery Street, #485, San Francisco, CA 94111, US
How much do Management & Leadership jobs in New York, NY pay?
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