In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Abou…
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.…
Skills: DevOps, AWS, Infrastructure as Code, Terraform, AWS CDK
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Abou…
Skills: Brand strategy, Research, Data analysis, Strategic planning, Marketing communications
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.…
Skills: TypeScript, Node.js, Python, React, System design
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.…
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.…
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Abou…
Skills: Medical strategy, Scientific communication, Clinical data analysis, Medical writing, Project management
San Francisco, California, United States · Remote Solely
$130k–$150k/yr
Senior
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Abou…
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Iniz…
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We’re all in. Because it’s everyone’s role to make health more human™. JOB …
Skills: Project management, Media monitoring, Client relations, Strategic planning, Research
The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. This role sits within the analytics team with a focus on media campaigns …
Skills: Media analytics, Marketing analytics, Performance measurement, Data storytelling, SQL
This is a remote role working EST. In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's ro…
Skills: Project management, Budget management, Timeline coordination, Process management, Communication skills
SOCIAL MEDIA MANAGER: In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make he…
Skills: Social Media Strategy, Content Creation, Influencer Marketing, Client Relationship Management, Project Management
In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.…
Account Manager At Inizio Evoke, we come together—to do the best work, in the best possible place. We’re all in. Because it’s everyone’s role to make health more human™ The Inizio Evoke Europe (IEE) client services team …
About Inizio Evoke In the journey of life, your career should make a difference. We believe everyone has a purpose at Evoke, and it's everyone's role to make health more human™. When you join Inizio Evoke, you become par…
About Inizio Evoke In the journey of life, your career should make a difference. We believe everyone has a purpose at Evoke, and it's everyone's role to make health more human™. When you join Inizio Evoke, you become par…
Skills: Figma, Adobe Creative Suite, Photoshop, Illustrator, Production Design
About Inizio Evoke In the journey of life, your career should make a difference. We believe everyone has a purpose at Evoke, and it's everyone's role to make health more human™. When you join Inizio Evoke, you become par…
Skills: HTML5, Google Web Designer, CSS Animation, Lottie, Adobe After Effects
Insights & Analytics Manager – Inizio Evoke Comms Europe London/ Dublin Are you naturally curious about people, data and what drives behaviour? Do you love uncovering insights that shape strategy, influence decisions and…
Skills: Data Analytics, Social Listening, Stakeholder Analysis, Digital Performance Measurement, Market Intelligence
In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Abou…
Skills: Omnichannel Strategy, Digital Marketing, CRM, Customer Segmentation, Marketing Automation
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$180k–$215k/yr
Full-time
Medical, Dental, 401(k), Tuition reimbursement, Flexible time off
Posted 11h ago
~40 hrs/week
Remote in New York, New York, United States
Responsibilities
The Vice President of Omnichannel Strategy will lead the creation of integrated marketing and communications plans for a portfolio of clients while managing a team of strategists. This role involves driving strategic direction, fostering client partnerships, and collaborating across disciplines to deliver innovative, data-driven omnichannel solutions.
Requirements
Candidates must have 10+ years of experience in omnichannel strategy or digital marketing, specifically within the pharmaceutical, medical device, or life sciences sectors. A strong background in managing high-performing teams, business development, and utilizing marketing automation tools is required.
Full job description
In the journey of life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
About the Role:
Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.
As VP, Omnichannel Strategy, youwill lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media). This is a high-visibility leadership position within the agency and comes with heavy client-facing responsibilities. This role offers remote flexibility. You will report to the SVP, Omnichannel Strategy.
You Will:
Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving results for both the agency and its clients.
Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
Guide the research process to uncover applicable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into effective omnichannel strategies and tactical executions.
Foster client partnerships, being a senior advisor to enhance the agency's role as a trusted strategic partner and promoting the delivery of exceptional customer experiences.
Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.
Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices within and beyond healthcare.
You Will Bring:
10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs.
Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
Experience with multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans.
Experience managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
Ability to influence and align cross-functional teams and senior stakeholders internally and externally.
Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results.
Grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
Expertise in latest trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
Proactive in identifying new opportunities for client success and internal agency growth.
Experience developing impactful presentations, thought leadership content, and workshops.
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$180,000—$215,000 USD
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more human™.
With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations.
Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.
Offices: 101 Avenue of the Americas, New York, NY 10013, US · One South Broad Street, Philadelphia, PA 19107, US · 125 S Clark St, Chicago, Illinois 60603, US · 730 Arizona Ave, Santa Monica, California 90401, US · 1700 Montgomery Street, #485, San Francisco, CA 94111, US
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more human™.
With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations.
Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.
Offices: 101 Avenue of the Americas, New York, NY 10013, US · One South Broad Street, Philadelphia, PA 19107, US · 125 S Clark St, Chicago, Illinois 60603, US · 730 Arizona Ave, Santa Monica, California 90401, US · 1700 Montgomery Street, #485, San Francisco, CA 94111, US