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Drive demand, pipeline growth, and opportunity creation for assigned industry portfolios through issue-led marketing strategies. Design and optimize multi-channel customer journeys using data and AI-powered tools to accelerate buying decisions.
Requires 8-12+ years of experience in growth, demand generation, or revenue marketing with a proven track record of driving measurable business impact. Expertise in ABM, CRM, and AI-powered marketing tools is essential.
Publicis Sapient is a technology company that combines deep industry expertise with enterprise AI platforms, products, and services to help organizations modernize how they operate, serve customers, and drive business outcomes. Working with many of the world's leading brands, we help clients unlock growth, improve efficiency, and create competitive advantage through the application of AI, data, and technology.
This role is part of the Revenue Marketing function within Publicis Sapient's Global Marketing & Communications team. Revenue Marketing is responsible for driving demand, pipeline growth, and opportunity creation across Publicis Sapient's priority industries, products, and growth initiatives. The team partners closely with Industry Leadership, Sales, Business Development, Product teams, and Marketing colleagues to identify growth opportunities, engage target audiences, and drive demand through strategically designed customer journeys.
As Revenue Marketing continues to evolve, we are building a more data-driven and AI-enabled approach to demand generation. We are focused on creating high-performing marketing journeys that generate leads, improve conversion, and drive pipeline growth. Success requires marketers who can operate in a lean environment, move quickly, leverage AI-powered tools, and use data to continuously improve performance.
The Senior Manager, Industry Growth & Journey Orchestrator plays a critical role in bringing this vision to life. We're looking for a modern growth marketer who leverages data, AI-powered tools, and continuous experimentation to build customer journeys that create demand, accelerate buying decisions, and drive measurable business outcomes. We are looking for a growth marketer who understands how to build high-performing customer journeys that create demand, accelerate buying decisions, and generate measurable revenue outcomes.
The Senior Manager, Industry Growth & Journey Orchestrator is responsible for driving demand, sales-accepted leads (SALs), pipeline, and opportunity creation for an assigned industry portfolio through issue-led marketing strategies and customer journeys.
This role identifies the industry issues, audiences, accounts, and buying groups most likely to drive growth and develops integrated marketing programs that convert market interest into qualified opportunities. Working closely with Industry Leads, Client Partners, Business Development teams, and Product teams, the Industry Growth & Journey Orchestrator aligns marketing investments to growth opportunities and continuously improves performance through data, experimentation, and AI-powered marketing capabilities.
Success in this role requires a deep understanding of audience strategy, product positioning, customer journey design, nurture marketing, buying-group development, conversion optimization, performance analytics, and AI-enabled campaign execution. The ideal candidate knows how to turn customer insight into demand, demand into opportunities, and opportunities into measurable pipeline impact.
Pay Range: $130,000-$175,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
Offices: Prof. W.H. Keesomlaan 12, AMSTELVEEN, 1183DJ, NL
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