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Full-time
bachelor degree, postgraduate degree
Employee discount, Health benefits, Retirement savings plan, Accrued time off
Posted 13d ago
Apply by Jul 24
~40 hrs/week
Responsibilities
The Strategy Manager develops division and initiative strategies to support REI's long-term goals and translates them into actionable plans. The role also leads competitive strategy efforts by monitoring industry trends and providing recommendations to senior leadership.
Requirements
Candidates need a bachelor's degree and at least 7 years of experience in industry analysis, modeling, and financial analysis. Proficiency in Microsoft Office and the ability to communicate complex information to senior executives are essential.
Full job description
Overview
The Enterprise Strategy team at REI shapes the co-op’s future by setting the vision, goals, and strategic plans. We identify impactful opportunities, define and advance strategic priorities, and guide enterprise investments to drive progress toward our objectives.
The Strategy Manager plays a pivotal role, developing impactful division or initiative strategies in support of REI’s long-term objectives. This role also partners across the organization to translate strategy into clear and actionable plans, facilitate cross-functional planning, and maintain momentum on high-impact initiatives.
This position combines strategic thinking with analytical rigor to ensure initiatives are grounded in robust frameworks and deliver measurable impact. In addition, the Strategy Manager leads REI’s competitive strategy efforts—monitoring industry trends and competitive insights, identifying emerging threats and opportunities, and delivering actionable recommendations that inform enterprise-level priorities and decisions.
Success in this role requires strategic acumen, operational expertise, and strong cross-functional collaboration to align business goals with execution plans. This role is ideal for seasoned strategists who thrive in ambiguity, bring clarity to complexity, and can influence senior leaders. The ideal candidate must excel at crafting high-quality communications for senior and Board-level audiences, providing strategic expertise and consult to senior leaders, and driving accountability across multiple teams.
Responsibilities and Qualifications
Support enterprise strategy development and planning to create REI's long term vision, 3-year strategic plans and economic model (in partnership with FP&A), and annual plan and priorities.
Conduct targeted analyses to support enterprise, divisional, and initiative strategy development as needed.
Support executive leadership to define, progress, and bring our most critical strategic initiatives to life. Enable alignment, drive progress, and foster accountability for strategic initiatives.
Serve as a thought-leader across the co-op for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning. Advise and engage senior leaders on key competitive and industry developments.
Build effective collaboration across divisions, influencing stakeholders and driving alignment, decision-making, and accountability on strategic priorities. Influence stakeholders and promote adoption of strategic priorities.
Support developing strategic content and process to create internal communications and Board of Directors content.
Required Qualifications
BS or BA in a related field (business, economics, etc.), MBA preferred
Demonstrated industry and competitive analysis, modeling, and financial analysis skills (7+ years)
Strategic thinker and intellectually curious problem solver. Able to identify and translate ambiguous problems/opportunities into actionable work by articulating a clear point of view and breaking it down with hypotheses and frameworks
Strong analytical capabilities, balancing analysis with judgment to uncover insights and drive decision-making ability to generate actionable insights
Challenges assumptions and pushes thinking forward by collaborating and influencing effectively, while remaining flexible in one’s viewpoints
Ability to synthesize complex information and into digestible, easy to understand content and communications, with clear and succinct narrative and compelling visuals (for senior leader audiences)
Demonstrate enterprise thinking (connecting/balancing division and co-op strategy, connecting dots across teams and efforts) and anticipating how decisions in one area affect the other
High energy and positive mindset with a "can do" attitude
Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance
Strong interpersonal skills and ability to build rapport and collaborate with internal and external partners
Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
Consolidates information from various sources including feedback from others to reach sound decisions
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Highly proficient in Microsoft Excel and Powerpoint
Preferred Qualifications
7+ years work experience within the retail / consumer, finance, or management consulting fields
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
Experienced with AI productivity tools (Copilot, etc.)
Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
Offices: Seattle, 98101, US
OutdoorCo-OpRetailerEcommerceOutdoor Programs and Traveland GuideFinanceSporting GoodsApparelOutdoors
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