ABOUT SLATE At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization…
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$109k–$136k/yr
Full-time
Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Disability Insurance, Vacation
Posted 14d ago
~40 hrs/week
Responsibilities
The Product Marketing Manager will translate complex technical automotive concepts into engaging consumer narratives and storytelling frameworks. They will lead go-to-market planning for product launches and coordinate cross-functionally to execute marketing briefs.
Requirements
Candidates need 5-8+ years of product marketing experience, preferably in automotive, consumer tech, or lifestyle brands. Strong skills in storytelling, GTM strategy, and the ability to simplify technical information are required.
Full job description
ABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
Product Marketing Manager
The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross-functionally with engineering, manufacturing, design, accessories, communications, and marketing teams to uncover compelling product stories and translate complex automotive and technical concepts into clear, engaging marketing communications.
This individual will identify and evaluate marketing opportunities across the organization, build strong working relationships with internal stakeholders, and partner closely with creative, brand, communications, and production teams to bring campaigns and launches to life from concept through execution.
Responsibilities
Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.
Qualifications
5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
Experience managing cross-functional projects and collaborating with both creative and technical teams.
Proven ability to develop product positioning and go-to-market strategies.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Comfortable operating in fast-paced, evolving environments.
Other
Some travel required, as needed, to Slate locations, events, and shoots.
Work Authorization Requirement:
Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.
Salary Range: The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Base Pay Range (Annual)
$ 108,877.00 - $ 136,096.50 USD
Additional Compensation and Benefits: Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
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Industry
Motor Vehicle Manufacturing
Company size
201-500 employees
Headquarters
Troy, Michigan
LinkedIn followers
75,787
Total funding
$761M
At Slate, we’ve got one job: building a vehicle you’ll fall in love with. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.
How much do Management & Leadership jobs in Michigan pay?
Based on 2475 listings with disclosed salaries, most management & leadership jobs in Michigan pay between $65k–$177k per year. Individual offers vary with seniority, company size, and specialization.
How many Management & Leadership jobs are open in Michigan right now?
There are currently 12,116 open management & leadership positions in Michigan listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Michigan?
Companies currently hiring include Domino's, Ford Motor Company, Stellantis, Meijer, Corewell Health, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Michigan?
Yes — 2025 of the 12116 open management & leadership positions offer remote or hybrid work (509 remote, 1516 hybrid).
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Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.