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Business Continuity and Emergency Management Analyst
Peachtree Corners, Georgia, United States · On-site
$100k–$169k/yr
Mid level$5M raised
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Full-time
bachelor degree
Posted 7d ago
~40 hrs/week
Responsibilities
The Sr. Media Planner develops and manages integrated offline and digital media plans while bridging the gap between strategic vision and daily operations. They are responsible for evaluating media opportunities, managing budgets, and delivering performance analytics to support client recommendations.
Requirements
Candidates must have at least 3 years of online and offline media planning experience and a bachelor's degree in a related field. Proficiency in media research tools, ad servers like CM360, and strong analytical skills are required for this role.
Full job description
OVERVIEW
Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.
RESPONSIBILITIES
Develop and maintain media plans, and related documentation including approvals and budgets
Utilize media research tools and resources to support the development of strategic client recommendations
Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation
Stay abreast of what is happening in local markets & within the media landscape
Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.
Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants
Evaluate media opportunities and provide thorough analysis for clients
Lead the gathering and evaluation of target research
Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)
Review competitive intelligence and work with planners to determine key findings
Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing
QUALIFICATIONS
Experience with 3rd party ad server (CM360 preferred)
Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans
Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media
Solid understanding of media performance metrics across marketing funnel
Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client
Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social
Minimum of 3 years online & offline media planning experience
Bachelor's degree, preferably in advertising, marketing, or a related program
Excellent negotiation and communication skills
Strong mathematic & analytical skills
Effective time management and organizational skills, as well as strong attention to detail
Ability to work well in a team structure and function as a leader when necessary
Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness
Related keywords
Media PlanningDigital MediaOffline MediaCM360Media BuyingRFPMedia ResearchComScoreMRISimmonsMediaToolsMediaOceanKantarNielsen AdIntelExcelPowerPoint
A fiercely independent ad agency that drives business impact through media-led creativity.
Industry
Advertising Services
Company size
201-500 employees
Founded
1922
Headquarters
Atlanta, GA
LinkedIn followers
40,979
For over 100 years, 22squared has helped complex businesses solve their toughest challenges through insight-driven media and creative. Founded in Atlanta in 1922, we’re a fully independent agency with 250+ employees, delivering modern, multi-channel solutions that connect brands with their audiences in powerful ways. From breakthrough campaigns to targeted messaging, our in-house capabilities ensure every idea drives measurable business impact.
Offices: 1170 Peachtree St. NE, 14th Floor, Atlanta, GA 30309, US · 100 North Tampa Street, Suite 2500, Tampa, FL 33602, US
BroadcastPrintInteractiveWebDigitalBrand strategy and developmentCollateralIdentityand OutdoorBrand Marketing
How much do Management & Leadership jobs in Georgia pay?
Based on 3923 listings with disclosed salaries, most management & leadership jobs in Georgia pay between $67k–$190k per year. Individual offers vary with seniority, company size, and specialization.
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