About the role: What's in the Box Based in Auckland and reporting to the ANZ CEO, the General Manager for New Zealand leads the overall performance, growth and strategic direction of HelloFresh New Zealand; one of the He…
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Full-time
Equity upside, Hybrid working, Work from anywhere, Wellbeing support, Headspace access, Employee Assistance Program
Posted 7d ago
~40 hrs/week
Responsibilities
The General Manager is responsible for the end-to-end P&L, strategic direction, and commercial performance of HelloFresh New Zealand. They lead cross-functional teams to drive sustainable growth, enhance product relevance, and represent the company to external stakeholders.
Requirements
Candidates must have a proven track record in P&L leadership, ideally within high-growth startups or top-tier consulting environments. Strong commercial instincts, data-driven analytical skills, and the ability to influence matrixed teams without direct authority are essential.
Full job description
About the role: What's in the Box
Based in Auckland and reporting to the ANZ CEO, the General Manager for New Zealand leads the overall performance, growth and strategic direction of HelloFresh New Zealand; one of the HelloFresh’s most established and innovative markets. Owning the New Zealand P&L end-to-end, you set the strategy to maximize sustainable growth and profitability, sharpen the local proposition, and represent HelloFresh with government, regulators, partners and the wider community. You deliver through influence, aligning matrixed teams across growth, product, marketing, finance, customer care and operations behind a shared plan.
Above all, you will change the way Kiwis eat, forever!
What you’ll do: The Recipe
Own the P&L: Take full accountability for HelloFresh New Zealand’s commercial and financial performance, leading annual planning, forecasting and business reviews with ANZ and Global leadership.
Set the strategy: Define and execute the roadmap that returns the market to sustainable growth and profitability across customer acquisition, retention, pricing and margin.
Sharpen the proposition: Partner with Global teams to pilot new products and propositions, and strengthen the local relevance of HelloFresh for Kiwi customers.
Lead through influence: Align and energise matrixed teams across growth, product, marketing, finance, customer care and operations to reach shared business objectives without direct line authority.
Represent the business: Act as the senior spokesperson for HelloFresh New Zealand with government, regulators, industry bodies and strategic partners.
Shape Group strategy: Feed insight, innovation and learnings from New Zealand back into regional and Global decision-making.
What you’ll bring: The Ingredients
P&L leadership: A track record of owning a P&L or a major commercial function, ideally blending top-tier consulting, high-growth startup or comparable fast-paced experience.
Commercial and product instinct: Strong grounding in D2C marketing and product development, with the judgement to turn strategy into measurable growth.
Influence without authority: The ability to set clear direction and bring senior, matrixed stakeholders along through collaboration rather than formal reporting lines.
Data-driven mindset: A highly analytical approach, comfortable using data to prioritise and to hold the business to its plan.
Local market understanding: Familiarity with the New Zealand market and consumer, or a real ability to build local relevance and credibility quickly.
Drive and food enthusiasm: Entrepreneurial energy, resilience and a genuine enthusiasm for good food and the HelloFresh mission.
What we offer: The Toppings
Compensation with upside: A highly attractive package with significant equity upside for a senior leader in a leading global food-technology company.
Own a market: The rare chance to lead an entire market and shape its direction end to end.
Hybrid working: Three days in the Auckland office and two days working from home each week.
Work from anywhere: Up to three weeks working from a location of your choice in any 12-month period.
Wellbeing support: Free Headspace access (extendable to five friends or family) and a confidential Employee Assistance Program.
Learning and growth: HelloFresh Academy sessions, a function-led L&D budget and a structured mentoring program.
Time to recharge: Additional HF Days that grow with tenure, plus sabbatical leave for longer-serving team members.
HelloFresh discount: 70% off your HelloFresh boxes, plus friends-and-family discounts.
Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.
HelloFresh is on a mission to change the way people eat, forever!
From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022.
HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day.
Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.
Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.
We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations
Offices: Prinzenstraße 89, Berlin, Berlin 10969, DE · Prinzenstrasse 89, Berlin, Berlin 10969, DE · 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA · 60 Worship Street, London, London EC2A 2EZ, GB · 28 Liberty St, New York, New York 10005, US
Sourcing fresh and organic ingredientsCreating tasty and balanced recipesDelivering always for freeValuing customers' feedbackSustainable and nutritious mealsvaluing diversity and Striving to maintain an inclusive environmentSubscription ServiceEducationFood Delivery