ResponsiveAds Senior Ad Tech & Integration Engineer
Vancouver, British Columbia, Canada · Remote OK
Senior$390K raised
ResponsiveAds™ single packaged tag is a fundamentally simpler trafficking model than what publishers, agencies and DSPs are used to; one tag, all sizes, no re-trafficking. But getting there requires someone who understan…
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26-42 Business Partner, Internal Communications and Engagement
Vancouver, British Columbia, Canada · Hybrid
$79k–$106k/yr
Senior
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Full-time
Flexible Work And Vacation Time, Generous Paid Time Off, Flexible Work From Home Policies, Educational Courses Support, Continuous Merit-Based Pay Increases, Paid Parental Family Leave
Posted 46d ago
~40 hrs/week
Remote in Vancouver, British Columbia, Canada
Responsibilities
Act as the technical bridge between the ResponsiveAds platform and the ad tech ecosystem to own technical onboarding for DSP, SSP, and publisher partners. You will troubleshoot complex trafficking issues, certify new tag formats, and build integration documentation to scale creative delivery.
Requirements
Requires over 5 years of experience in ad operations or solutions engineering with strong proficiency in Javascript, CSS, and HTML5. Must have deep familiarity with programmatic infrastructure, including major DSPs, SSPs, and IAB creative standards.
Full job description
ResponsiveAds™ single packaged tag is a fundamentally simpler trafficking model than what publishers, agencies and DSPs are used to; one tag, all sizes, no re-trafficking. But getting there requires someone who understands both sides, the ResponsiveAds Creative Studio platform deeply, and the DSP/SSP, publisher infrastructure that ad ops teams live in every day. This role is the technical bridge between our platform and the ecosystem that delivers our creatives at scale.
You will own the technical solution for how our creative tech integrates with publishers, Channel and new DSP/SSP partners, troubleshoot complex set-up, tag macros, trafficking issues and build the documentation and tooling that makes ResponsiveAds the integrated creative platform for channel partner teams to work with. You will also support the Agentic AdCp standard expansion, working directly with partner engineering teams to certify new ResponsiveAds integrations, Agents, tags and format types integrate across major direct and programmatic environments.
What You Will Do
Own technical onboarding of new Channel, DSP, SSP, and publisher integration partners from documentation review to first live campaign
Work with ResponsiveAds Zendesk system to provide support as part of the technical engineering team for 1st and 2nd line support tickets. Document and provide clear reports for the community and partners
Serve as primary technical resource for publisher, agency and brand ad ops teams on trafficking, tag, and delivery issues
Build and maintain integration documentation, trafficking guides, and self-serve onboarding materials for each partner
QA and certify new RA tag and format types against major DSP environments before general availability
Support the AdCp standard expansion: work directly with DSP engineering teams on schema and tag certification
Surface recurring ad ops issues as product bugs or feature requests to the engineering team
Support sales in technical discovery conversations and RFP responses involving complex trafficking requirements
Background
MUST have 5+ years ad operations, solutions engineering, or programmatic technical experience
MUST have 5+ years strong Javascript , CSS, coding experience
MUST have deep familiarity with DSPs (DV360, TTD, Amazon DSP), SSPs, ad servers, macros, and tag management
MUST have experience with HTML5 ad formats, VAST/VPAID video tags, and IAB creative standards
MUST have strong debugging skills: network traffic, browser console, and tag inspection tools
MUST have Rich media or responsive ad format experience for set-up, debugging, code changes,
Excellent written and verbal communication. You explain complex technical concepts clearly to non-technical stakeholders
Skills & Tools
Programmatic infrastructure: DSPs (DV360, TTD, Amazon), SSPs, ad servers, tag management
Strong working knowledge of Agentic workflows. Set-up and utilize
Working knowledge and usage of the industry ad builders and creative management tools
HTML5 ad formats, VAST/VPAID, IAB creative standards, deep practical knowledge
Browser debugging: network inspector, console, tag and pixel validation tools
TCF/GVL consent frameworks and privacy compliance in ad serving is a plus
DOOH or CTV ad serving technical requirements is a plus
Fully-Fluid™ creative ad tech to streamline automation of the most advanced responsive formats & deep-linking analytics
Industry
Advertising Services
Company size
11-50 employees
Founded
2012
Headquarters
New York, New York
LinkedIn followers
5,675
Total funding
$390K
ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer (DTC) brands, Agencies, and Publishers alike can reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x.
The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns.
Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size.
Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you.
ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.
Offices: 60 Broad Street, 24th floor #1505, New York, New York 10004, US · 400-601 W. Broadway, Vancouver, BC V5Z4C2, CA